Contents: Coaching Consultant, Coaching Service Provider, consultancy and coaching services, consultant coach, advisor, advisor coach, consulting coaching practice, executive coaching consultant, business coaching, consultant coach, consultancy practice, legal coach, law coach, financial coach, consulting coaching and coach consultant, coaching practice, financial advisor coach, coaching consultant, consulting coaching practice, consulting coaching, business coaching consultant, advisor coach, consultant coach, consultancy practice, law coach, legal coach, consulting coaching, financial coach, coaching consultant practice, financial advisor coach consulting, coaching and consulting, consultancy coaching practice, consultant,

The Service Provider / Consultant as Coach
 -Consulting and Coaching

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 -So, why should I add coaching to my existing advisory type / consultancy business?

Coaching is more of an approach than a profession.
-Coaching is part of a service industry
Anybody can call themselves a "coach". There are as many kinds of coaching out there as there are coaches. So, just how can a coaching client be best assured that the reasons for their coaching initiatives are tied to sound business needs? How can they be assured that the "coach" follows reliable processes with measurable outcomes? How can they be assured that the "coach" actually knows their business?

Coaching is all about "transition" and how to achieve lasting measurable change. 
Business coaching in the 21st century is a hybrid professional and personal service that attracts a range of professionals with wide backgrounds and experience. Thousands of people a day are working with a professional coach to help them get from where they are to where they want to be – whether it’s starting a new business, expanding an existing one, transitioning from one career to another, planning their finances, moving into retirement, or advancing themselves to the next level of success.  And working with a professional coach helps them get there faster and/or get more of whatever they’re looking for. The simple truth is, just about anyone can benefit from working with a professional coach.  For just about every type of person out there, there’s a coach who has built a specialty practice centered on a client’s unique needs and challenges.

The service provider / consultant is in a unique position to present coaching services.
-Win new clients and build your practice

Any coach working with executives and leaders must understand how to navigate the business environment. To attain and sustain critical credibility and successful outcome results, coaches require critical business skills and experience relevant to the business domain area they practice in. The service provider / consultant is in the perfect position to therefore provide specialist coaching services to the business marketplace they are already in. In fact today, must professional coaches do not label themselves as "coaches" -but rather "consultants" who simply use the coaching model of change and learning as the foundational basis to a raft of services.

The Consultant / Coach
As a specialist service provider or consultant, you require prospective clients with needs that fall within your expertise. This limited market reach in turn limits your revenue stream. Coaching however, can unlock a new wider marketplace and provide greater marketing opportunities to promote your services. In business coaching the typical marketing message is..."As a coach I can help you reach your goals". The approach is focused on establishing the needs, goal setting and action planning. The coach provides regular personal management guidance that uncovers other issues and problem solves along the way.  

A service provider will be usually paid to assess a problem, provide some background research, and then deliver to the client a specific set of recommendations designed to address the problem.  It’s usually entirely up to the client to implement the recommendations.  A coach, on the other hand, works with the client to find the best solution to a problem without necessarily providing the answer him/herself.  And they’re right there with the client while they implement the answers.  A professional coach is much more of a partner than the typical service provider. 

Service providers as coaches typically work with clients seeking to improve their focus, performance, and balance in their personal, professional and/or business lives.

The Advisor Coach
Some practitioners who are comfortable with personal contact have segued into offering coaching as a part of their consulting service. Some now even coach exclusively, using their existing communication and relationship skills as a foundational basis for their professional coaching practice.

Coaching can dramatically increase the profitability of your service / consultancy business 
Business coaching can be highly rewarding and highly profitable. Coaching fees for specialized projects that require extensive preparation and research, such as on-site crisis coaching of a business or partners group, can be as much as $5,000 a day. Some service providers simply charge their existing hourly fee schedule while others charge a premium for specialist coaching services. 

A service provider has two means of increasing their one-on-one income: more hours or higher hourly rates. The former option generally leads to unhappy loved ones and an early end to their professional career. Obviously then a service provider needs to obtain the highest possible rates for each job and preferably some add-on specialist services. Top service providers are also able to ask for higher rates based on their specialty and experience. By specializing in one or more areas of coaching practice, the service provider can start to carve themselves a niche. This also makes identifying clients/prospects much easier since you are know what you can deliver with confidence. Specializing is good, not just because it enables you to increase your rates but from a focus point of view, too.

Existing service providers who add business coaching to their client services do everything from assisting practitioners and manager/owners and entrepreneurs to improve their quality of life to helping businesses grow. The service provider as coach can help the client to set business goals; show them how to achieve them; and how to evaluate and adjust his or her progress. This process is achieved by developing a detailed personal coaching plan involving assessment, goal-setting, personal and professional skills training, timetables and monitoring.

Service providers have an inside track record
Service providers having intimate knowledge of their clients’ businesses, are well placed to help them set goals and solve problems. By providing coaching as a model of change and learning the service provider has a proven vehicle to move them towards the role of a trusted adviser focusing on a strategic vision for their clients. The already established honesty inherent in an existing service provider-client relationship makes them an ideal candidate to offer coaching. If you trust your CPA, Financial Advisor and Lawyer with knowledge of your business finances and other personal details, you can certainly trust him/her with intimate knowledge of how you need to better develop personal and professional aspects of yourself and establish some important life and/or business goals.

Many service providers already possess the requisite coaching “soft” communication skills of listening, teaching and advising in addition to their traditional service strengths.

To compete against the single service that the other traditional life and business coaches provide, service providers should emphasize their status as trusted business advisers, experienced both in personal management and helping businesses improve performance. Because service providers already serve their client-base they have most of the client acquisition and management costs already covered. Whereas, the traditional single-service business coach typically lacks marketing and client management experience and can take three to four months to successfully establish a client base.

Nevertheless, service providers need help in systematizing their existing skills into a formal structured process. Just as importantly they need to learn best practice coaching standards and methodologies, techniques and tools from a reputable coach training institution that has a track record of success training service providers in their field of expertise.

In the last few years Professional Coaching has become a part of the Consulting Profession
Today's new and rapidly growing professional business / executive coaching discipline primarily fits under the umbrella of the consulting industry.

The largest member group of consultants specializes in supplying coaching services to a growing and disparate market of small to large corporate, not-for-profit and government clients. Members of this rapidly growing, diverse group typically comprise boutique, small sized consulting practices whose principals are highly experienced people developers and industry professionals. They have significant experience in the business domain areas in which they practice consulting and coaching. Members of this group usually call themselves consultants rather than "coaches" and are experienced business-savvy professionals who have 'transitioned' from senior-level positions inside organizations. The most successful members of this group of practitioners have typically undertaken advanced-level instruction in the use of the latest psychological-based personal and organizational coaching change and learning models and tools.

Many group practices (Consultants, Accountants, Financial Advisors, Lawyers etc) try to diversify their business away from just compliance work. 
Typically, one senior partner is charged with the responsibility of finding ways to expand their practice. However, there is a general lack of business literature and tailored training/courses specifically available for service providers wishing to learn how to establish and build a business coaching portfolio. As such, most partners simply pass the opportunity by.

For most service providers coaching certification from an industry-recognized course provider and not some "credential-mill" has became an important means not just to acquire the requisite specialist training and follow-on support but as a way for their clients to separate them from the rest of the marketplace. 

The quality of training programs promoted by a wide range of coach training providers varies considerably
For instance, we frequently receive feedback from participants in the Institute's renowned Certified Master Coach Course about their dissatisfaction with the models, coaching techniques, methodologies and processes presented in some of these other programs. Most of the courses, contrary to their sales pitch, turn out to be just another introduction to coaching.

As earlier mentioned, coaching is all about how to achieve sustainable measurable change. Unless the practitioner has been trained in the use of proven change models and the tools to cost-justify the outcome he/she will probably be employing old-fashioned personal coaching techniques (mass-marketed by the many large commercial coach training providers) that have no place in the real-world of professional business coaching.

The Harvard Business School Journal recently warned businesses about the perils of hiring unqualified business coaches : "..This can have disastrous consequences for the business long term... Unless these business coaches have been trained in the dynamics of Interpersonal relations and have been trained in the use of psychological-based tools and techniques they may abuse their power often without meaning to. Businesses need to draw on the expertise of business coaches with legitimate skills. Coaching is not mechanical. It brings to bear the coach’s knowledge of business, politics (how things work) and psychology. People who fail at coaching assignments typically have a program, a formula approach. They say, ‘ We’re going to give you all this feedback, you're going to set some goals and then you’re successfully going to change what you want.’ It doesn’t happen because it’s not personal enough. It’s not deep enough." Indeed, our Institute's Certified Master Coach course is designed specifically to meet the demands of service providers who require best practice, easily applied, coach training that has a behavioral science foundation.

"Personal Skills" rather than "Behavior"
To talk about 'behavior' can sound threatening to some people, as in "Let's talk about your behavior." Clearly then, this is not the approach used by many service providers as coaches. Naturally, when the service provider as coach discusses the human dynamics of change and learning, aspects linked to psychology such as; 'attitude,' 'emotion,' 'beliefs,' 'values,' motivation,' and 'self-esteem' are readily quoted. Such aspects are usually referred to as "personal skills". These skills are assessed and measured to confirm if they are positively or negatively impacting the client's ability to realize their goals. 

Business Coaching = Problem Solving + Personal Skills (Behavior) Training
-The 3 elements for achieving superior and sustainable business results:  (Strategy + Process + Behavior)

-sets the direction for the enterprise—where it’s going and why.
Processes -organize the work toward strategic objectives. 
Behavior -is the enabler of both strategy and process. It is people’s behavior—what they say and do—that is either aligned or mis-aligned with strategy and process.

The principles and procedures of personal skills (behavior) based coaching have been developed and verified through a combination of many years of rigorous evidence-based psychological principles fused with proven management, leadership and organizational change principles and practice. If a particular personal skills-based coaching program doesn't work, the problem is not with the principles. It's how the principles are being translated to suit the work culture of a particular business.

Developing a Personal Skills-Based Coaching Plan can provide a relatively quick and cost-effective increase in individual and business productivity and well-being. Using industry-proven behavioral change coaching models, service providers as coaches can develop a Coaching Plan to assist people to develop competence by identifying the key "personal skills" that characterize expertise.

Today, business coaching is quickly becoming a vital income means for service providers focused on securing their own future. Simply put, business coaching is a way to take financial, management and general business knowledge, gained primarily by providing traditional compliance services, to re-create a new advisory business that pulls together all those skills.

The key to success in any business coaching initiative is the selection of the appropriate behavioral based change model to fit the client's specific needs. The Behavioral Coaching Institute's industry-proven Certified Master Coach Course (world's top-rated business coaching course -ICAA Survey 2019 -conducted in New York, London, Singapore, Bangkok and via our Distance Learning Program etc) meets the critical needs for service providers as coaches to be trained and mentored in the use of a range of validated, reliable behavior based coaching models, tools and techniques.



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