Content: Coaching Trade Secrets, executive coaching trade secrets, business coaching secrets, leadership coaching trade secrets,
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       Certified Master Coach Course -Some Introductory Points:
      Executive and Leadership Coaching Trade Secrets
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          (Includes extracts from text book 'Behavioral Coaching' by Zeus and Skiffington -published by McGraw-Hill, New York)

Coaching Trade Secrets
In general, a trade secret consists of technical information and commercial knowledge that is used in a business and offers an advantage over competitors who do not know of such critically important information. For example, a coaching trade secret may be a coaching intervention model, an assessment tool, a behavioral change technique, a coaching process, a processing tool, or valuable business information e.g., private coaching case reports, marketing information, coaching program costing and pricing information, professional trade insider information etc.

A coaching trade secret is characterized as a process or method that is used to produce a high result not available elsewhere and those subject matter experts who developed the process or method chose not to patent it but, instead, chose to keep it a secret from the commercial world and only share it with persons within their private group.
 

On a basic level a trade secret is simply information and knowledge. More specifically, it is any proprietary technical or business information, often embodied in inventions, know-how and show-how.

Coaching trade secrets uniquely provide a coaching practitioner the opportunity to jump from a novice practitioner level to a far higher level of professional practice and business success in a short time frame.  

The Coaching Tips, Tricks and Techniques that fast track coaching success!
For over a decade the Behavioral Coaching Institute (BCI) has been the world's leading developer and supplier of coaching methodologies, tools, techniques and best business practices. BCI's private clients include the world's leading organizations and individual practitioners who employ an advanced model of behavioral change and personal skill advancement.

Be personally trained and certified by acknowledged world experts in behavioral change!
The Behavioral Coaching Institute's (BCI) fast-tracked Certified Master Coach Course (Campus, Self-Study or Distance Learning Format) provides select students the latest behavioral change methodologies and best practices. Course participants are taught how to adapt and use leading-edge, industry and empirically proven behavioral-based models, tools and techniques by internationally recognized coaching and behavioral change experts. Participants are also shown the trade secrets to building and managing a successful coaching practice..
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