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       Certified Master Coach - Some Introductory Notes: 
      Master Coach Certification Program for Consultants
          -The need for better, tailored coach training for consultants©

           (includes extracts from the text book 'Behavioral Coaching' by Zeus and Skiffington -published and copyrighted by McGraw-Hill, New York)
The business and executive coaching profession is the hottest growth service for consultants.
                  -Harvard Business Report   
 

Workplace Coaching began as an emerging competency in the practice of consultation:
 

The first peer-reviewed coaching article was a manager-as-coach study published in 1937. In 1964 research was published on training managers to become more effective coaches. According to recent research, the term coaching was first widely used in the workplace to describe the practice of consultants employing primary-level counselling and psychological change models in an effort to make them seem less threatening and remedial. The re-labeling of this intervention to promote professional development was successful, and from the late 1990’s, organizations began to seriously invest in coaching as a means to assist an employee's growth and progress.

Are you thinking about starting or maintaining a highly profitable People Development Practice as an add-on or stand-alone service?
-If so, you first need to learn the latest people development processes and best-practices!

      -"The Behavioral Coaching Institute is the world's leading educational provider
         in equipping consultants with world-best coaching practices and tools and is
        also recognized as one of the world’s leading authorities on coaching in the workplace.." -HR News 


Today, organizations and small businesses alike are under tremendous pressure to increase performance results and market share in a constantly changing, challenging and competitive marketplace. This is good news for qualified, experienced, business-savvy consultants who possess the personal and professional skill sets and experience that qualifies them to become an invaluable coaching provider able to assist people and businesses to survive and thrive.

For a decade or so, qualified consultants have been obtaining the requisite formal coaching practices and practitioner skills from the Institute's Graduate School of Master Coaches allowing them to leverage their business knowledge, expertise and contact base into a new, high-income career.

Many group practices (Consultants, Accountants, Financial Advisors, Lawyers etc) have successfully diversified their business away from just compliance work. 

 -Case Example: The Consultant Coach
 Today's new and rapidly growing professional business / executive coaching discipline primarily fits under the umbrella of the consulting industry.

The largest member group of consultants specializes in supplying coaching services to a growing and disparate market of small to large corporate, not-for-profit and government clients. Members of this rapidly growing, diverse group typically comprise boutique, small sized consulting practices whose principals are highly experienced people developers and industry professionals. They have significant experience in the business domain areas in which they practice consulting and coaching. Members of this group usually call themselves consultants rather than "coaches" and are experienced business-savvy professionals who have 'transitioned' from senior-level positions inside organizations. The most successful members of this group of practitioners have typically undertaken advanced-level instruction in the use of the latest psychological-based personal and organizational coaching change and learning models and tools.

The Institute's international School of Master Coaches has helped over 6,000 qualified professionals discover the exciting and rewarding world of business/executive/corporate coaching. Here are some of the many professions whose members the Institute has trained and credentialed:

-CEOs
-HR & L&D Professionals
-Corporate Managers
-Retired Executives
-Finanancial Advisors
-Engineers		 -Doctors
-Lawyers
-Accountants
-Educators and Teachers
-Technical Salespeople
-Retired Military
   
            ...and anyone with accumulated knowledge, specialized skills and a record of achievement!

The Institute's advanced Certified Master Course also helps each participant select the coaching services they are best suited to specialize in, their niche marketplace and, how to develop strategies to best package and market themselves.
 
How will Certification by the Institute help you?
 
The internationally-acclaimed, accelerated Certification Qualification Program was developed by Dr Skiffington and the Behavioral Coaching Institute (the world's leading developer and supplier of workplace coaching methodology)...
  "No other credential in the world of professional coaching carries the value and industry-recognition of certification by the Behavioral Coaching Institute. Those who hold it have honed their practitioner skills through rigorous, personalized study and follow-on, mentored/supervised application and mastery of the advanced-level skills in  real-time. " 
    -Centre for International Education 2024

The Masters-Level Course: - ACKNOWLEDGES your 'world-best standard' professional training, ethical practice and coaching credentials - IDENTIFIES YOU as a qualified, credentialed provider personally taught by an acknowledged world authority and - is a way of distinguishing yourself from other "coaches" and coaching service providers
 
The Course:  An industry-recognized, invitational coach training program for new and established practitioners in private practice or working inside organizations.

The Credential: The Certified Master Coach is recognized internationally as the highest level of evidence-based, business / executive / organizational coach training available.  
 
The Participants: The invitational Course is a custom-designed individual development program that attracts highly qualified and accomplished professionals who intend to:
  • Start their own coaching business
  • Add coaching services to an existing consulting practice
  • Provide world-best standard coaching within their organization
Course Content: This is a sample of just some of the key knowledge transfer and market intelligence provided by the course:


FOCUSING ON YOUR EXPERTISE
  • Identifying numerous coaching opportunities based on your very own areas of expertise
  • Determining your individual niche market
  • Narrowing your focus to define your most marketable skills
DEVELOPING A WINNING MARKETING PLAN
  • Making your coaching practice grow
  • Composing coaching brochures, business proposals and designing web sites
  • Becoming recognized as a specialist people developer 
SUCCESSFUL MARKETING TECHNIQUES
  • Effective marketing strategies
  • Advertising that works
  • Getting professional exposure
  • Setting up important professional alliances
HOW SUCCESSFUL COACHES APPROACH THEIR CLIENTS
  • Controlling the first meeting with clients
  • How to handle clients’ objections
  • How to turn down business
PRICING YOUR SERVICES
  • How to determine the appropriate fee
  • Five strategies to get paid on time
  • Charging back expenses to the clients
  • Direct charges and indirect charges
PREPARING PROPOSALS, CONTRACTS & AGREEMENTS
  • Writing effective proposals
  • How to deliver effective presentations
  • Billing and invoicing
DEVELOPING MULTIPLE STREAMS OF INCOME
  • Profiting from the lecture circuit
  • Writing for publication (magazine/newspaper articles and newsletters )
The Institute's select graduates obtain a set of up-to-the-minute, cutting edge, comprehensive resource manuals that are meant to be used as an ongoing learning program/library of information beyond the course. Students are also provided and shown how to use actual check sheets, forms, and procedures developed over several years by some of the world’s leading coaching practitioners. Graduates can customize and re-brand these valuable tools, techniques and templates to build a solid 'world best-standard' structure for their own coaching practice.
 
The 'Hands-on'/Practice Focused Course also provides you the following sophisticated tools, techniques and practice materials:
  -A comprehensive and tailored Workshop Manual is provided to each participant
  -An invaluable, extensive Resource Manual (containing industry case studies, articles, reports, references and assessment sources etc) -that provides a personal and generative developmental path for continued learning is provided to each graduate.
  -A priceless Master Coach Toolkit -which forms the core of the critically important Coaching  Practice Support System is also provided: 

 THIS PROFESSIONAL COURSE IS TAX-DEDUCTIBLE IN MOST COUNTRIES!
All expenses of Continuing Professional Education (including registration fees, travel, meals and lodging) taken to maintain and improve professional skills are tax deductible subject to the limitations set forth in the Internal Revenue Code and other countries' Tax Bodies. 

Today, business coaching is quickly becoming a vital income means for service providers focused on securing their own future. 
Simply put, business coaching is a way to package the management and general business knowledge gained through working in high-level positions inside organizations and/or providing traditional compliance / advisory services into a new people development business that pulls together all those skills and know-how.                   

The Institute's Master Coach Course for Consultants is underpinned by a belief that it is important for consultants to embrace the rigor and responsibility of a professional coaching practice. Whilst the Institute's graduates might work in different diverse marketplaces, employ a different approach and purpose for their coaching, they can all articulate a coherent and congruent framework for their professional coaching practice. Many of the Institute's Course graduates also seek to work collaboratively with others via a dynamic community of their peers who ascribe to not only regional but international best-practice standards.

The Master Coach Certification Course -elite training in the use of evidence-based psychological methodologies:
The Institute's invitational, fast-tracked, Very Small Group Certified Master Coach Course meets the critical needs for consultants to be personally trained and mentored in both the use of coaching service best-practices and validated, reliable psychology-based tools and techniques.  Read More >.... 

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