effectively with clients, we need to better understand how the brain
works and how to help clients create the new neural pathways that will
sustain new behaviors and habits.
Mainstream psychology holds limited concepts of the person, offers
limited awareness of the many abilities that lie within each individual
and does not teach people how to practically take advantage of those
abilities that we all have.
Neuroscience and Leadership /
Executive Coaching / Development
Today, the specialist fields of behavioral neuroscience,
brain-based learning and positive psychology and have helped us open new
windows of explanation as to who we are and what we are capable of.
that it applies recent behavioral
science research: 1) on why and how “coaching” works and, 2) to
bring about measurable, sustainable learning acquisition and change.
coaching is a third wave psychological approach (looking forward and not
achieving sustainable behavioral change in a relatively
short time frame.
learn and unlearn to
established laws, and validated behavioral change techniques can alter
the way we behave.
The new field of Neuroscience also explains how our brain will hardwire
our automatic perceptions or what we expect what we experience. In fact,
the brain will hardwire everything it can so we can be unconscious about
most of what we need to do as we go about our daily lives.
is a network of neural networks (multilayered neural architecture).
Experience-dependent plasticity (EDP)
mechanisms enable real neural networks to form
memories and thereby
learn by changing the excitatory or
inhibitory properties of synapses that connect neurons to each other.
For behavioral change agents to be
successful in their work they need to understand the foundational
neuroscience explaining how the brain’s architecture works; how emotions
affects beliefs, values and cognition and interact to produce behavior.
All natural sciences must be consistent with one another. This means
that psychology must be be consilient with neuroscience if it is to
actually become a natural science and that the art of coaching must be
also be consilient with neuroscience if it is to be effective.
Professional coaches are aware that the cumulative weight of a person's
experience actually makes it harder for them to change.
How then, can we overcome these
factors? The first key is ensuring that the brain's machinery is geared
for learning. "When you're young, almost everything you do is behavior-
based learning -it's an incredibly powerful, plastic period," says
Professor Merzenich of the University of California. "What happens that
becomes stultifying is you stop learning and you stop the machinery, so
it starts dying." Unless you work on
it, brain fitness often begins declining at around age 30 for men, a bit
later for women. "People mistake being active for continuous
learning," Merzenich says. "The machinery is only activated by learning.
Many people think they're leading an interesting life when they really
haven't learned anything in 20 or 30
follows, that leaders / executives require their organization to develop
a business strategy for continuous mental rejuvenation and new learning.
The five primary influences to behavior based coaching as taught in the
Behavioral Coaching Institute's
Certified Master Coach Course
(Self-Study, Campus and
Distance Learning Format)
Neuroscience -the study of the relationship between behavior,
emotion, and cognition on the one hand, and brain function the
Emotion Focused Approach
– how to become aware of and make
productive use of
Evolutionary Psychology -
explains mental and psychological traits as
the functional products of natural
-how to enhance thinking skills, conceptual thinking and
decision making e.g.;
- focusing on solutions not problems e.g.; finding out
what works and doing more of it and stopping doing what doesn't work and
doing something else.