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  -World's first professional coach training course. Established 1994.

   

 

 
                                SAMPLE Pages -Master Certified Coach Course
 
 
           
 
       
     
  SAMPLE Content from PAGES of the Behavioral Coaching.Institute's Master Certified Coach Course
 
   
 

   Master Coach Certification Course MODULES 1, 2, 3 & 4
      

 

 

  MODULE THREE: THE BEHAVIORAL SCIENCE
–that provides the mechanism for sustainable, measurable behavioral change in a short- time frame.
This material is also used by the coach, before coaching begins, to educate the client on the coaching
 process and why it works.

   
 - Contains 150 instructional pages, guide notes, case studies and exercises.. 

  (a)     CHANGE Models
(b)     Coaching Can Work, But Doesn’t Always! Why?
(c)
  
  Who are You?
           -Personality
           -Behavior

(d)
  
  Our Brain
           -Our 3 Brains
           -Emotions and the Brain’s Amygdala
          -Brain-based Learning

(e)
  
  Emotional Equilibrium
(f)
   
  Neuroscience applied in the workplace
          -Train the Brain
          -
Emotional intelligence (EI) or Emotional Competence 

(g)
  
  The Dynamics of Emotions and Feelings
          -Emotions link to our Best-Self, our Well-Being and our Body

(h)
     The High-Performance Mind
           -
Emotions, Feelings and an Organization’s Bottom-line
(i)
    
  Emotional Well-Being -the key to a productive and happy workplace
          -Establishing an Emotional Fitness Program

(j)
    
  Maslow, Self-actualization and Transformation
(k)
  
  Psychophysiology
          -Physiology or Psycho-physical (Mind and Body)

(l)
    
 The Need to use the Observer-Self during the Change Process
          - Mindfulness  / Witnessing Awareness and Deliberative Thinking

(m)
  
 The Difficulty of Changing Beliefs
           -Purpose, Values and Attitude

(n)
  
  Reframing in Behavior-based Coaching
          -Behavioral Change Road Maps
         -Emotional Regulation and Exchange Models

(o)
  
  How to Anchor States of Mind 
(p)
    
 Putting it all Together
(q)    The Mind and Brain -How to harness the Minds powers
(r)    High Performance Brain Training
 
     

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  a)     CHANGE and some of the underlying science that forms the basis of the Course's proprietary Behavioral Change Models

 

 

 

    

The Constructivist Approach -as used in Behavior-Based Coaching.

The constructivist orientation to learning a new behavior (first developed by Jean Piaget) contributes the added element of perspective transformation, which is something that changes an entire perspective or vision of the individual. This plays an essential role in ensuring that an individual sustains the change in behavior long after the trigger event. The constructivist view of learning a new behavior is typified in transformative learning theory.
 

However, while some behavior change models can explain how a change in behavior may be initiated, they often fall short of explaining the basis for sustaining the change into the future. What they do is to “explain behavior and suggest ways to achieve behavior change,” which does not necessarily extend to sustaining the new behavior, particularly when environmental and personal factors are in a state of flux.
 

Behaviorists believe that if a new behavioral pattern is repeated often enough, it will eventually become automatic. In comparison, the constructivist view reflects a more philosophical view of learning that is founded on the supposition that, by reflecting on our experiences, we construct a new and personal understanding of the world in which we live.
                 

Perspective Transformation is the KEY: It is important that coaches understand that perspective transformation occurs in the following important stages:

 

1) Becoming critically AWARE of how and why our assumptions have come to restrict the way we perceive, understand, and feel about our immediate world around us affecting the outcome of a specific event.

2) Changing the framework of old behavioral habits not producing the best results with an expectation to take a more inclusive, discriminating, and integrating perspective.

  3) Making choices / acting upon this new understanding...............................................
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 c) How to Build a Behavioral Change Bridge
  
(includes notes from recent Studies*):
 


-
Transition has a period in a 'neutral zone' where little momentum is achieved.
Traditional workplace coaches tend to take a performance deficit approach with their clients and spend much of their time in the 'New Beginning' zone concentrating on the application of a new skill/behavior etc. They fail to pay important attention to the Endings (of why a person was where they were to then become committed to move on) and the existence of the ‘Neutral’ zone (of how to successfully make the transition/the move/the journey from the old to the new).
 

How to Build a Change Bridge -The 7 STEPS for a Coach to build a bridge across the Neutral Zone..

Step 1. Only a Relaxed Brain can Learn to Change

-Your first task in any coaching session is to create a relaxed non-judgmental relationship where the person can self-reflect and evaluate. Self-evaluation is at the heart of the coaching process and produces a trance state of inward focus. Trust is vital at this point since a client may have to face the fear of not finding other behaviors to more effectively meet their needs.
 

When the client is relaxed their focus of attention shifts from their current state and the thinking brain can use the linguistic channels to process the key question: "How is what I am doing helping me?"
 

Step 2. The Need for the Coachee to gain Emotional Poise

-Emotional awareness consciousness of your moment to moment emotional experience and the ability to manage all of your feelings appropriately is the basis of social and emotional health. It’s the framework upon which nonverbal communication is built and permits us to build powerful and effective relationships at work and at home.
 

Step 3. The Coachee’s Need to gain Emotional Control/Regulation

-“Emotion regulation” refers to the process of modifying one’s own emotions and expressions, and “personal control" to describe the extent of freedom or choice one has over his/her own behavior....................................................
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h) WHO ARE YOU?-Some Notes on the Influences of Behavior Based Coaching
 

 *Our Goal as a Master Coach is to help our clients release their personality from limited/limiting  identifications of only parts of their entire Self that "act as limiting models of behavior.”In other words, this course addresses the “unknown” reality and potential of a person (their personality).


Self-knowledge (“Know Thyself”)
is a process of self-discovery and of becoming, not only of becoming more familiar with other portions of the self, but also of becoming more oneself - the more that one discovers, the more one is.

Just as abilities grow as they are used, so does the self grow as it is used in the process self-discovery. To discover the unknown reality of one's self requires that one travels inward within oneself eventually to a point beyond the ego.

- Mainstream psychology holds limited concepts of the person, offers limited awareness of the many abilities that lie within each individual and does not teach people how to practically take advantage of those abilities that we all have. 

- Today, the specialist fields of behavioral neuroscience, brain-based learning and positive psychology have helped us open new windows of explanation as to who we are and what we are capable of. 

- Behavioral coaching is evidence-based in that it applies recent behavioral science research: 1) on why and how “coaching” works and, 2) to bring about measurable, sustainable learning acquisition and change.

Behavior-based (evidenced-based) coaching is a third wave psychological approach (looking forward and not backward) to achieving sustainable behavioral change in a relatively short time frame. We learn and unlearn to established laws, and validated behavioral change techniques can alter the way we behave.
 

The five primary influences to behavior based coaching: 

1)   Neuropsychology / Neuroscience -the study of the relationship between behavior, emotion, and cognition on the one hand, and brain function the other.

2)   Emotion Focused Approach – how to become aware of and make productive use of emotions.

3)   Evolutionary Psychology - explains mental and psychological traits as the functional products of natural selection.

4)   Cognitive-Behavioral Approach -how to enhance thinking skills, conceptual thinking and decision making e.g.; self-responsibility.

5)   Solution-Focused Approach - focusing on solutions not problems e.g.; finding out what works and doing more of it and stopping doing what doesn't work and doing something else.

Other core influences to behavior based coaching include:...................................................................
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STATEMENT regards the following scientific material on the Brain:
 

The brain is a network of neural networks (multilayered neural architecture). Experience-dependent plasticity (EDP) mechanisms enable real neural networks to form memories and thereby learn by changing the excitatory or inhibitory properties of synapses that connect neurons to each other.
 

For behavioral change agents to be successful in their work they need to understand the foundational neuroscience explaining how the brain’s architecture works; how emotions affects beliefs, values and cognition and interact to produce behavior. All natural sciences must be consistent with one another. This means that psychology must be be consilient with neuroscience if it is to actually become a natural science and that the art of coaching must be also be consilient with neuroscience if it is to be effective.
 

Dr.Perry Zeus
       BCI Founder
 

 

 

 

 

   
       
    t) The Brain’s Amygdala and Emotions–the underlying (Neuro)Science to achieve sustainable behavioral change

Our Brain's primal, protective fight-or-flight response

1.      The Brains Amygdala / emotional response center keeps looking for things that are out of place. So, when an event prompts an emotional reaction, the sympathetic nervous system (see below diagram) directly sends a signal (bypassing the usual route to the Cortex) to the Amygdala which then mobilizes the body for an adaptive fight-or-flight response.

2.      The last evolutionary shift in humans was roughly 40,000 years ago. But we haven’t really evolved since then. We still have the same wiring we had 40,000 years ago, and that is a problem. Because our old wiring simply doesn’t work that well in the 21st Century world we now live in.

3.      The old wiring worked great for survival. It kept us alive and brought us to the top of the food chain. It enabled us to create the world we now live in. But the world we created is vastly different from the world our brain was designed for.

Think about it. When you’re having an important interview, instead of being your best your stomach tightens itself into a knot, your heart starts beating faster, and your brain gets a little muddled. It’s just your 40,000 year old wiring doing what it was programmed to do —sensing stress and pumping you full of adrenaline and endorphins that undermine your ability to be at the top of your game.

To survive and thrive in today's workplace however means staying calm and collected instead of spiraling....................................
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So the BIG QUESTION is: How can we stop our 40,000-year-old auto-response system generating antiquated, programmed negative emotions that are not right for us in today’s world?
 

THE KEY TO ANSWERING THE BIG QUESTION:

 As prior mentioned, if we are having an emotional reaction we don’t like instead of dismissing it we need to learn how  we can then replace it with a better suited emotional response which will generate a better behavioral outcome.
 

   Regulating misplaced primal negative, fearful emotions with positive enhancing emotions..

We all have the ability to regulate our emotions with awareness –but when they are hidden from us, that’s the problem. --- Hence the need for a Behavioral Change Coaching Model enabling clients to uncover and exchange their negative, maladaptive primal emotions with better suited adaptive, positive emotions (in certain situations where they want to generate a more favorable outcome). And with practice/repetition they can quickly grow a management/regulatory system of new neuron connections to regulate the amygdala.
 

Note: Most experienced and qualified coaches are still only able to help their clients manage their behavior and do not look for the underlying emotions –the biggest piece of the behavioral change-puzzle! Emotion is a response to what that information means and the body’s response to that meaning is expressed through the physical sensation of feeling.

    ANOTHER KEY LEARNING POINT:
    The age-old myth that emotions are illogical, the opposite of reason and we should ignore them -is simply wrong!


This myth has been perpetuated for centuries for at least two reasons: The first is that in the past, people didn’t have very good instruments to scientifically study emotions — so they remained a mystery. Introspection was about the only tool, and that’s not very scientific. The second is that people didn’t want to have to take responsibility for their emotional problems. Much in the way many people are today. So they blamed the emotions for all their or other people's problems.

      However, today's science has clearly shown that emotions are also important messages about our well-being.
     
Recent progress has provided Coaching the keys to.........................................................................
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     p) Truths we refuse to see!

·     # People make decisions based on -bias and belief, rather than on facts and that incorrect assumptions will be validated.

-In other words, we see what we believe because our brains and emotions are programmed to ignore facts that contradict what we believe.

·      # So, to create change, it takes a profound new approach to move away from our grooved neuronal pathways and create new ones. If you see what you believe, it takes a trusted partner/behavioral change coach to be able to help you ‘re-see.’

 


Behavioral Neuroscience -now provides us many hidden keys.
 

The new field of Neuroscience also explains how our brain will hardwire our automatic perceptions or what we expect what we experience. In fact, the brain will hardwire everything it can so we can be unconscious about most of what we need to do as we go about our daily lives. 

·         Professional coaches are aware that the cumulative weight of a person's experience actually makes it harder for them to change. How then, can we overcome these factors? The first key is ensuring that the brain's machinery is geared for learning. "When you're young, almost everything you do is behavior- based learning -it's an incredibly powerful, plastic period," says Professor Merzenich of the University of California. "What happens that becomes stultifying is you stop learning and you stop the machinery, so it starts dying." Unless you work on it, brain fitness often begins declining at around age 30 for men, a bit later for women. "People mistake being active for continuous learning," Merzenich says. "The machinery is only activated by learning. Many people think they're leading an interesting life when they really haven't learned anything in 20 or 30 years."
 

***It follows, that leaders / executives require their organization to develop a business strategy for continuous mental rejuvenation and new learning.

1.   Why we need to work with successful professionals or how to enhance innovation, enhanced performance and increased well-being. Professor Merzenich says every executive should have deliberately constructed new challenges to manage / personalized new learning. Innovation, enhanced performance, increased well-being comes about when people are enabled to use their full brains and intelligence instead of being put in boxes and controlled Merzenich adds. However, as we learned earlier, there is a strong force at work in the brain that resists change and new learning...................................................
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                                                  CASE EXAMPLE
 

-Where positive group behavioral change has been brought about by the use of a key powerful emotion eg; "Pride". 
 

Looking at the employees of such stand-out organizations as Southwest Airlines, Apple, or even the U.S. Marine Corps we see that it is emotional commitment— not logical compliance—that determines their exceptional service, innovation, and dedication to the organization. Unprompted, these workers go the extra mile for the good of their units and their organizations.
 

For instance, at Southwest Airlines, it is not uncommon for pilots to help baggage handlers, and for flight attendants to interact with passengers before they get on the plane. At Apple, employees extensively network and communicate directly with customers and other Apple devotees who care as much about the company and its products as they do. And there are countless examples of battlegrounds where Marines have brought out more members—alive, wounded, and dead—than any other military unit operating in the same theater.
 

Pride as an Emotional Behavioral Driver in a Group setting

Changes in critical behaviors required to meet performance goals can be dramatically accelerated by coaching leaders/managers who can instill pride in day- to-day work among the individuals they work with and motivate them to strive for their personal best. A systematic behavior-based approach to developing and building on the unique capabilities of motivational managers can be a powerful “viral complement” to the more traditional programmatic skills training approaches to driving change and increasing performance. 
 

Establishing a robust pride-building capability has benefits for the organization that stretch far beyond employee motivation. Organizations that have embarked on a pride building initiative often find that in the process they have forged the capability, infrastructure, and leadership skills needed to routinely achieve and scale the behavior changes required for competitive advantage.

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   y) The need to incorporate a Mindfulness-Based Approach
     -
as also used in Positive Psychology
 

·#  The Witnessing Awareness approach complements the mindfulness-based approach because it too does not seek to change or manipulate the content of a person’s beliefs. It too is about cultivating awareness through relaxation. 

·#  This approach is not about trying to change a person’s mind. It is about observing their thoughts without necessarily believing their story. 

 Cognitive restructuring traditionally emphasizes the need to change one’s thinking. However, a core feature in the mindfulness-based approach is the emphasis that people not try to manipulate or change their thoughts. This is a very important distinction to make, especially when one is using a mindfulness- based approach to behavioral change. A fundamental premise of a mindfulness- based approach is to not try to remove, suppress, or change thoughts that occur, including negative ones. 

·     #  Using a mindfulness-based coaching approach the coachee is encouraged to cultivate a decentered relationship with their ‘self’. It helps people learn to observe their emotions at work.
 

ANOTHER CASE STUDY:

General Mills (a 17 billion company) conducted research into its Mindful Program efficacy. After their training, 83 per cent of participants said they were “taking time each day to optimise my personal productivity” – up from 23 per cent before the course.

Eighty-two per cent said they now make time to eliminate tasks with limited productivity value – up from 32 per cent before the course. And among the 400 (to date) senior executives who took the course, 80 per cent reported a positive change in their ability to make better decisions, while 89 per cent said they became better listeners and more importantly..............................
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Sample Page Content:  - Module 1,  - Module 2,  - Module 3,  - Module 4

- Course Overview -Course Content -read more.

- Course Fees and Format (Self-Study, Distance Learning or Campus) details  -read more.
 
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