Contents: Master Coach Course, Master Coach Training Course, Certified Master Coach Course, Executive Coaching Course, coaching research, master coach workplace coach training course, coaching technology, master certified coach course, executive coaching, business coaching, coaching, Evidence based coaching,  change, corporate coaching, evidence based coaching, Master Coach Course, Master Coach, Certified Master Coach, Certified Master Coach Course



     Diploma and Master Coach Course Content.
  Executive Coaching Course   Course Fee
  COURSES: Format & Registration Form    Organizational Neuropsychology  Course Fee
   CLIENTS - Graduates,  Corporate    Emotion Coaching Course   Course Fee
   LICENSING USE of Brand name, Courses    NeuroCoaching Course    Course Fee
   FACULTY - Institute's 25 year History, Staff    Longevity Therapist Course



Overview of the invitational Masters-Level Coach Training Course:
 -Workplace / Business / Executive Coaching


An Accelerated, intensive, tailored course for qualified individuals.
The 'Hands-On', customized Master Coach Certified Course provides market intelligence, professional analysis and insight, data, business models, tools and resources for leaders of coaching programs and coaches. Issues such as: best coaching staff training options; skills for Coaching Program Developers; a critical checklist for establishing an executive/leadership coaching program; coaching readiness; best-industry or world standard program design; how to build coaching programs that integrate with and support an organization's learning, cultural alignment and address relevant OD challenges; best practice operational management standards; selection of appropriate program measurement criteria, coaching technology and staff and technical program support etc., are just some of the key areas that are addressed in the advance Master Certified Coach course.

The Approach:
The customized Master Coach course is designed around relevant, action-oriented learning experiences to allow participants to gain deeper insights into coaching from the perspective of a coach and the experience of the individual being coached. With one-to-one guidance provided by the Facilitator, they explore the use of the latest valid coaching technology and practices. Learning modules are built around practice-oriented course material. Participants (as agents of change) examine and explore current coaching outcome research, frameworks for coaching work and the relevant challenges they face in their workplace. The personal involvement of participants is a foundation stone of the programme: they are enrolled in role-plays, discussing case studies and open debate and reflection on how some of the examined change interventions can be best applied to their workplace.

Coaching Methodology:
Facilitator's Presentation Style.
-"Learning not Lecturing"-
Our expert facilitators: - aim to ensure that the advanced and challenging course is delivered in a lively, personable and structured manner.
  - are enthusiastic and passionate about what they do and strive to create a highly motivating, energetic atmosphere with poise and professionalism.
 - aim to engage the whole person through 'hands-on' learning not teaching
 - have a proven
capacity to engage and excite people from diverse backgrounds.
aim to engage participants in a spirit of ‘serious play’ –a mindset suggested by American educationalist and philosopher John Dewey as being ideal for learning.
use positive humour as a learning tool in a sometimes demanding learning schedule.

1:1 pre and post course Support/Mentoring:
The Institute's expert Faculty Team
are world renowned authorities on organizational coaching, acclaimed educators, behavioral scientists and best-selling authors. Their real-world international business expertise as long term successful, practicing Master Coaches increase the relevance and quality of the learning experience. Note: The Behavioral Coaching Institute (our parent organization) is also internationally recognized as the leader in building the next generation of coaching models and diagnostic tools.

      "The behavioral coaching model, pioneered over the last decade by Zeus and Skiffington, which integrates the  most advanced research on adult development and human systems theory into an elegantly simple and highly  effective validated coaching process is taught to her select students so they can effectively apply it in their work." 
-ICAA -Center for International Education Report.

       "The Behavioral Coaching Institute is without doubt the world's leading supplier of advanced coaching technology and has produced a body of knowledge far greater than anyone in the industry." -HR Monthly

Some Course Content includes:
(Note: The 'hands-on' course contains many role play exercises and case study analysis -see below*)

The differences and similarities between coaching and related disciplines, and when not to coach

-Changing Knowledge, Skills and Abilities
-Professional Coaching Today
-Core Identities/Competencies required of the Master Coach
and Skills requirements of the Master Coach

-The Influences of Behavior Based Coaching
-The Principles of Practice for Behavioral Coaching
-Areas of Practice -Behavior-Based Coaching
-The Revised Behavioral-Based Coaching Model
-A Blueprint for Behavioral Change 

-The Four Stages of Change in Behavioral Coaching
-The Six Forms of Coaching and the Coach’s Role

The Coaching Process –the 3 Phases

Developing a Picture of Your Coaching Style

Directive and Non-Directive Coaching

‘The Four Dimensions to a Coaching Session’ – Personal Growth Barriers

-Why Traditional Coaching Can Work, But Doesn't Always
-The Four Emotional Stages of Change

he underlying Science to achieve successful, sustainable behavioral change
-Brain-based Learning
-Working with the Unconscious and the Conscious Mind
-Neuroscience and Change

-Neuroplasticity and behavioral change
-The key ingredients to engender change
-How to create Sustainable Change
-The 3 Phase Psychological Re-orientation of Change
-The Process of Change and Coaches as Change Agents
-What are the key Behavioral Aspects that enable Change -and how to change them
Other Critical Key Factors that enable Change

How to Change -EMOTIONS,
                         - VALUES,
                         -BELIEFS and,
                         -ATTITUDES etc

-How to change negative emotions to positive emotions

The High–Performance Mind

Physiology or Psycho-physical (Mind and Body)





Transference and Counter-transference

'Red Flags'




-Various Coaching Models
-Advanced Behavioral Change Models
-Behavioral Change Techniques and Tools

-Measurment/Evaluation and ROI

How to work with the "reluctant coachee" and "uncommitted coachee" 

The 4 Stages of Professional Development of a "Coach"

-Peer-to-Peer Coaching
-Team Coaching
-Sales Coaching

Research Data on Coaching in Organizations today

-Small Business Coaching Interventions and Tools
-Reasons why some Business Coaches Fail

-Barriers to Coaching
-A Coaching Culture: what it is and how to establish the benefits
-Creating a Coaching Culture
-Failures in Coaching and How to Prevent them
-Setting up a Coaching Program -A Road Map and Critical Checklist

-Developing a Coaching Practice Business Model
-How to discover your Coaching Niche.
-Proven formulas to developing a Coaching Business
-Marketing Strategies

How to provide Coaching Educational Services

Developing an "identity" as a professional coaching practitioner

Plus : Scores of Coaching Forms and Templates

*Training Approach for use of Behavioral Change Techniques:

Note: (i) Behavior-based (evidenced-based) coaching is a third wave psychological approach (looking forward and not backward) to achieving sustainable behavioral change in a relatively short time frame. We learn and unlearn to established laws, and validated behavioral change techniques can alter the way we behave.

(ii). The operating principles of behavior based coaching ('behavior' derived from the term 'behavioral' sciences) go beyond the limiting but helpful theory of behaviorism or behavioral psychology and have been developed over recent years primarily from the field of evidence based psychology and other related disciplines (educational psychology etc).

(iii). The three primary influences to behavior based coaching
1) Emotion Focused Approach – how to
become aware of and make productive use of emotions,
2) Cognitive-Behavioral Approach -how to enhance thinking skills, conceptual thinking and decision making e.g.; self-responsibility and,
3) the Solution-Focused Approach - focusing on solutions not problems e.g.; finding out what works and doing more of it and stopping doing what doesn't work and doing something else.


            •Atmosphere: trust, safety, respect, ground rules, boundaries

B. General Elements:

•Course work Modules: basic; advanced

•Role-plays  -Supervised experience

            •Personal self-development

C. Learning Processes:

1. Cognitive/didactic learning

            a. Content:

            •General theory: change process

                        • Principles

                        •Coach experiential response modes

                        •Coachee sessional-markers, modes of engagement and indicators

            •Coaching tasks (markers, resolution stages)

            b. Components:

                        •Course facilitation

                        •Course readings
•Trainer commentary during class/supervision (“anchored instruction”)

2. Observation of examples/ modeling

•Need both “successful” and “difficult” examples

            •Class: videotapes

            •Class: live demonstrations

•Class: trainer modeling 

3. Supervised practice in coach role (address both technical and personal issues)


•Post-course Mentoring

4. Direct experience in coachee role of effects of task interventions

•Marker work (identifying and discussing examples of a marker in one’s own experience)


•Personal growth experiences: individual (and group)

5. Self-reflexivity

            •Class casework

•Class: post-exercise “processing” discussions

            •Maintaining a Training journal

•Self-ratings in effectively following the various steps of a Model 

•Supervision: self-evaluation of immediate supervision needs, plus periodic review of strengths and weakness

•Collect feedback and data from clients: research data; review discussions with clients

How you will Benefit:

  • Obtain the most valued, industry-recognized certification by the world's leading educational institution (the Behavioral Coaching Institute) specializing in coaching in the workplace
  • Learn the specialized competencies and frameworks for best practice, organizational coaching and apply them through hands-on learning
  • Learn how to employ the latest: evidence-based change technology (personal and organizational) and developments in leadership coaching
  • Master the coaching skills of diagnosis, assessment and developmental planning
  • Identify the critical steps for building a professional coaching program
  • Acquire a Master Coach Practice Library containing an extensive toolkit, resources and other invaluable practice materials/forms etc.

The Bottom Line:

Three Facts that separate the Institute's Masters-Level Coaching Course from any other:
1. You will learn how to apply the most powerful, validated coaching change models, tools and techniques you
    need to coach.
2. You will positively achieve real sustainable, measurable change outcomes with your clients.
3. You will be able to distinguish between the pedalled myths and proven strategies on how to start/build successful,
    world best-practice coaching programs.

4. You will receive the world's most recognized elite coach certification.


A "Coach" is required to make critically informed decisions on people's personal and professional lives as part of his/her day to day work. Today's professional coaching practitioner must be able to select the appropriate methodology and skills relevant for any one intervention and therefore draw upon a wide range of proven, validated coaching models, tools, techniques, protocols, practices and sources of information etcThe quality and depth of the coach's formal training, practice toolkit and back-up support system directly affect positive coaching outcomes.


Some Workshop Snapshots:



  Role-playing Exercise in London CMC Course


Recent CMC Course Group Photo
in Singapore


 Group Shot from NY CMC Course


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 Contents: Master Coach Course, Master Coach, Certified Master Coach, Executive Coaching Course, executive coaching research,
 executive coaching franchise, executive coaching, business coaching franchise,  coaching,  executive coach,  change, corporate coaching,
 coaching franchise, Master Coach Course, Master Coach, Certified Master Coach, Executive Coaching