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Content: University Coaching Course, coaching certificate course, coach training
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Some issues to consider when deciding
between a university's coaching
certificate course, the Behavioral
Coaching Institute's invitational
masters-level course and coaching certificates
from other providers
-University
Coaching Courses for
Business and Executive Coaching
University Coaching Courses -extracts from 'Behavioral Coaching' by Zeus and Skiffington -published by McGraw-Hill, New York)
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Background :
-Professional coaching today is a cross disciplinary methodology for
individual and organizational change
Traditional
coaching methods remain out of step and incongruent with today's
change and learning needs. These out-dated methods are not
congruent with the expectations, needs, assumptions, interests, and
characteristics of business in the 21st Century.
As coaching is
still an emerging science and discipline there is a need for continued
conceptual development of the construct and direct empirical support
linking coaching models to outcomes. Coaching today is
an amalgam of many sciences, so it is important professional
coaches obtain the practical understanding and application
of a broad range of valid and empirically proven change
models successfully co-opted by coaching. Coaches therefore need to be
trained how to adopt a cross-disciplinary focus and be
instructed how to source and broaden their empirical
research base by incorporating related knowledge domains from
other literatures. By utilizing a synthesis of various
disciplines, professional coaches are also able to develop a
framework that delineates the relationships among coaching model constructs
and their applications.
Over the
last few years HR Directors, L&D Directors and other senior
management involved in professional development, have been busy
educating themselves as to how best employ and manage 21st
Century professional coaching models and processes. As such, there is
an increasing worldwide market demand for coaches that are
appropriately trained and qualified in the use of new technology.
It follows that today’s professional coach is expected to
not only be able to articulate to their clientele -how adults
learn and develop, the process of personal and organizational change, but
also how they justify the selection of the appropriate methodology
relative to the intervention they are working on.
Four critical competencies
required by the professional coach:
- Resources: Can identify
needed resources; also able to organize, plan and allocate
required resources.
- Information Gathering: Is
able to identify needed information and can acquire, organize
and analyse the information.
- Systems: Can employ a
systems-thinking approach to; 1) understand the structure,
nature and complex interrelationships within businesses and
organizations and, 2) design, construct and manage both
small and large coaching programs that best fit the systems at
work.
- Technology: Is able to work
with a variety of coaching technologies, learns new technologies
quickly and can select appropriate technology for a given task /
program.
(-Adapted from The Secretary’s Commission on Achieving
Necessary Skills, U.S. Dept. of Labor. “What Work Requires of
Schools: A SCANS Report for America 2000.” Washington.)
There are three major
categories of coach training:
- The credentialing mills and
self-labelled coaching 'federations'/'associations' (in reality
training companies) mass-marketing open-program courses
('accredited' by themselves) or via providers willing to
pay a fee.
- Certificate level courses designed
and delivered by a University or their franchised
provider/s.
- Industry-focused courses designed
and delivered by workplace practice experts and long-term successful
coaching practitioners
-helped develop some of the first coaching
courses provided by universities
- have
assisted many universities around the world develop their
coaching courses
- have trained and certified many university
professors as Certified Master Coaches
-have been guest university lecturers on the subject of coaching
in the workplace
- and their text books are standard reference texts in
many university coaching courses
Selecting a professional coach training school
-is an important decision. Your choice has not only an
impact on the personal and professional success you will enjoy
as a coach, but the clients that will be attracted
to you, who your peers are and the long-standing
impact your work will have on the people you coach.
First, consider the basic facts when selecting a school. The costs-value-return,
the time factor and the level of the course offered -are the most
commonly cited considerations by most potential participants. What
many students may not be able to ascertain, is that the
course facilitators (the critical key for any successful course)
will all have very different backgrounds, agendas and goals
for their students. To make the most of your professional
development, and of your future beyond, it is worth the time to learn
more about the facilitators and their experience in
organizational and business (small and corporate) coaching, their
fields of expertise, their adult education teaching
qualifications, their behavioral science/psychological
qualifications, their business experience and what sort of
expectations the school holds for their graduates.
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The question of value of a
coaching certificate from a university:
Point 1. Universities are
increasingly offering a wide range of popular short courses
to obtain valuable income. However, a short certificate
course cannot be compared to a degree-status course.
Point 2. Recent industry studies have shown
that coaching clients are not impressed what
certificate a coach has on their office wall but rather they need
to validate: what proven change tools and resources are
to be used; the relevant business experience and
track-record the coach brings with them; and, the outcome
data collection methodology employed to provide statisical
proof of the ROI -the bottom-line value produced by the
coaching initiative.
In a key-note address at a recent ICF
Conference, Dr Skiffington stated; "Coach trainers today
need to have the ability to deliver immediate and relevant
knowledge. Coach training is as much about the application of
knowledge as it is about the acquisition of knowledge. Busy
professional coaches want to be taught the latest
methodology and best-practice in real-time and in
fast-time."
Professional coaches need to be
fully informed about best available evidence based coaching
practice and methodologies and the strengths and limitations
of different sources of evidence. Given that coaching is an
amalgam of many fields, we must accumulate, mine, analyze, and
synthesize our evidence base across many sources. But
most coaches simply do not have the time and resources to
gather together this critical intelligence/knowledge base.
Furthermore, decisions or practices based upon what we know
today will become outdated by tomorrow.. Because our evidence
base is dynamic and ever-changing, so too must our practices
and decisions change.
"Just in time" training or a
historical perspective
One advantage industry specialist providers have over
academic faculty is their ability to provide "just in
time" training. While academics generally take a step back
and look at the big picture in a historical sense, specialist
industry educators speak and act the language of business. They
are concerned with the direct application of knowledge and address
employees' most immediate concerns: What do I need to do my job
today and what do I need to know to do my job better tomorrow.
The traditional learning institutions approach to
learning therefore tends to be reactionary, driven by tactical
delivery concerns of technical skills in bricks and mortar
classrooms, where training is seen as an event. Given the
slow process of developing curricula by 'traditional schools' and the
onerous task of keeping their teachers/academics up to speed, most
companies today employ industry specialist providers to deliver
their coaching education and support.
Generic training programs
or customized programs
Another advantage that specialist industry educators have
is that they can provide customized, up-to-the-minute programs to keep pace with the
organization's immediate/changing needs. "For instance, the
more attention to developing specific
leadership/management skill sets, the greater is the the
need for specialist, tailored coach training," Dr
Skiffington says. "A university curriculum typically
takes 12 to 18 months to design. The source material is
extracted from approved text books (a book itself typically takes
3 years from the writing of the manuscript to its
publication) and the curriculum is then taken through a
lengthy process of approval by the relevant university
department heads. The result, a set course that is woefully
outdated by the time the first student is enrolled. New and
established coaches must be able to to choose their courses based
on their specific client's needs of today. An academic course,
with a scientific foundation, full
of yesterday's outdated principles, processes and thinking is simply
useless."
Critical Competencies
for Today’s Coaching Professional
Today’s coaching
professional is dealing with a much different environment and a
vastly different set of challenges from those faced by traditional coaches
using traditional methods. One thing that is constant in coaching
today is change. Coaching is a new science and an amalgam
of the best of many related disciplines. As such, technology
advances have increased exponentially over the last few years.
With continual advances in leading-edge technology and
best-practices coach training providers need to supply specialist
coaches with an ever expanding toolkit today not tomorrow.
The choice of being trained
and certified by Industry specialists --who also train the
world's leading organizations how to build best-practice
coaching programs and select the best coaches to suit
-The Behavioral Coaching
Institute's Founders are recognized internationally as pioneers
of the modern coaching discipline.
The Institute's
intensive Master Coach
certification course is universally acknowledged as the
industry's highest level coaching program specializing in
behavioral change.
Zeus and Skiffington have
also authored three best-selling, groundbreaking books
('The Complete Guide to Coaching at Work,
The Coaching at Work Toolkit: A Complete Guide to Techniques and
Practices' and 'Behavioral Coaching: How to Build Sustainable
Personal and Organizational Strength').
The books have received numerous awards, are translated in
multiple languages around the world and are now standard course
reference texts in at least 100 university and college degree
programs.
For individuals
who require an ongoing commitment to their continuing professional
development and practice:
The Institute's introductory level
coaching textbooks form the basis of coach training modules in
universities and training schools around the world. However, the
Institute's "hands-on",
"how-to" invitational courses are ten steps more advanced than the
books.
Today's busy professionals require accelerated
learning (the rapid acquisition of new skills and
tools) and expert modelling (expert
performance that can be replicated)
The masters-level,
industry-recognized course (continually updated with cutting-edge
content) shows select participants how to establish, market and
manage a world-class standard coaching business or/and implement
successful internal coaching programs. As the new course
applicant's relevant business experience became the major criteria
of selection it followed that less than 7% of the participants had
any formal psychological training. The Institute's
Certified Master Coach course provides practical, proven, psychological-based tools and
processes that are industry-focused and can
be easily applied and learnt by participants who do not require
any training in psychology. The students (a mix of highly
experienced professionals with wide backgrounds involved in people
development) simply require the formal structure, processes, best
practices and follow-on practice support for their specific private
or workplace practice delivered quickly, efficiently and
effectively by internationally recognized subject-matter experts.
The value in certification
The real value in any certification is most
apparent when you are presenting your credentials to a
prospective client. On the one
hand, there
are thousands of unsuitable persons who have being
trained in an impersonal, assembly-line classroom or production-line
internet training school or the many college or university by trainers
/ academics who have
never reached or practiced the levels of coaching they teach.
The Institute's fast-tracked,
Certified
Master Coach Course
(Campus, Self-Study or Distance Learning format)
meets the critical needs for business and executive coaches to be
trained and mentored in the use of validated, cutting-edge
behavioral-change models,
best-practice protocols, techniques and assessment instruments. In fact, the
extensive coaching toolkit/resources provided in the course
can be re-branded by a course graduate for use in their own
coaching practice.
Read
More >....
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© Behavioral Coaching Institute |
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Content: university coach training certificate course, executive
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university of texas, rutgers university, university
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