Content: Coaching course, Behavior Change coach, Behavioral Change Coaching, neuroscience, coaching behavioral change agents, coaching, behavioral change tools, coaching tools, coaching course, Neuropsychology, Neuroscience, behavior change methodology, Neuroscience, coaching behavior change methodology, behavior change coaching course,  behavioral sciences, Coaching course, coaching behavioral change agents, behavior neuroscience coaching tools







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Certified Master Coach Course - Introductory Notes on Neuroscience, Behavior Change & Coaching 
Behavior Change -in the 21st Century.
-Incorporating Neuroscience & Behavioral Change Coaching

The need for professional people developers to be trained in the use of validated Behavior Change Methodology ©
  (Neuroscience and Behavior Change -extracts from 'Behavioral Coaching' by Dr Zeus  -published by McGraw-Hill, New York)


   For professional behavioral change agents: Information on the latest, proven scientific behavior change (from the field of Neuroscience) and coaching tools that will enable you to generate powerful results..  

Behavior Change, Neuroscience and Coaching 

Change Brain, Change our Behavior.
Today, the fields of neuroscience and quantum science allow us to go well beyond just a cognitive approach (just changing how we think)!

Exciting new findings from neuroscience can now be directly translated into behavioral change strategies to make people smarter and better at what they do.

The brain is a network of neural networks (multilayered neural architecture). Experience-dependent plasticity (EDP) mechanisms enable real neural networks to form memories and thereby learn by changing the excitatory or inhibitory properties of synapses that connect neurons to each other.

For behavioral change agents to be effective in behavior change work they need to understand the foundational neuroscience explaining how the brains architecture works -such as; how emotions affects beliefs, values and cognition and interact to produce behavior. 


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From the exciting field of Neuroscience (Neuroscientists focus on the brain and its impact on behavior change and cognitive functions.)
The latest studies clearly show that a willing person placed in a stimulating, challenging personal development program employing the latest brain-based learning and behavior change methods will show a dramatic increase in the number of nerve cell connections in their brain (synapses -electrochemical connections between neurons) –and ultimately their cognitive abilities. 

Firstly, do brain exercises change behavior, make you smarter, or just better at doing the exercises?
Recent studies suggest cognitive training provides only a modest boost to regular daily cognitive activities. Brain training also doesn’t impart knowledge. The  exercises may improve a person’s performance doing the exercises but they will certainly not impart any self knowledge or how to transform them self to a higher level of functioning or improve their well-being. Brain power is the capacity to learn how to use one's mental resources -whatever they may be -to best advantage. A more realistic goal is to enhance our mental functioning in certain key areas that is referred to as cognition. 

Cognition / Action
Briefly, cognition refers to the ability of our brain to attend, identify, and act. Cognition also refers to our thoughts, moods, inclinations, decisions and ultimate actions. Included among the components of cognition are alertness, concentration, perceptual speed, learning, memory, problem solving, creativity, and mental endurance. In short, we can make ourselves smarter and better by how we manage our cognition.  

This decades breakthrough discovery in behavioral change!
The ongoing breakthrough research in the field of neuroscience provides us a blueprint how to teach people to easily access and exchange their primary behavioral drivers to obtain more sustainable, favorable outcomes. Traditionally change agents take a costly, time intensive cognitive approach (via training, coaching or therapy) that only provides limited results (50% to 60% success rate even when delivered by qualified psychologists).  

- Today’s new science clearly shows us that Emotion proceeds cognition (our actions and results). The Behavioral Insititute’s Master Coach Course provides students the knowledge, tools and models for enhancing a person’s cognition by improving their brain's performance through better management and regulation of the master control switches of their cognition –their emotional states.

- A core principle at work here is that to change behavior, people cannot leave the place they are at and move forward until they have arrived at a state of full awareness of their relevant behavioral drivers at work. Our clients therefore need to re-live and reclaim the relevant disowned event/experience before they can change their behavior in future similar events to generate enhanced results. In this empowered process, our clients have no fear that they will be asked to change who they are but understand that they will simply re-discover and re-harness relevant, more productive behavioral drivers they have may have disclaimed, dismissed, lost , simply misplaced or not consciously felt.


All of us actually select the kind of brain we have by what we do. So, the big question is -how can an organization help their employee’s bring about positive, enriching changes in their brain's structure and function to enhance their productivity and well-being, or will they allow it to undergo "disuse atrophy" which will ultimately affect the organizations future existence? 

Change Behavior, Change Results!!
-The individual and Organizational Performance

The Course is uniquely designed to show students how to transform individual intelligence and natural brain power into organizational intelligence and tangible bottom-line results through the use of proven, cutting-edge self-change/mental development tools/models (based in the behavioral sciences).  Note: The learning platform is behavioral (from ‘behavioral science’) based coaching. 

Building Smart Organizations -"Success is never final"
Is "organizational intelligence" - basically, brain power writ large - the defining proposition for businesses that hope to survive through the coming decades?  We can define organizational intelligence as the capacity of an enterprise to mobilize all of its brain power and to focus that brain power on achieving its mission. 

Behavior Change.
-The Bottom Line:- The Behavioral Coaching Institute's Master Coach Course provides:

- Students learn the steps their clients need to take to increase and strengthen their cognitive ability (higher level of cognitive functioning). It's important to remember that our brain holds the key to everything we will ever accomplish. Moreover, there is also pleasure gained from the exercising our brain's powers.

- Specifically, students are taught how to help their clients optimize their intellectual capabilities, raise their performance levels, be happier and accomplish even more in life than many people who may score higher on standardized intelligence tests. This is achieved by: 1) learning the key basic principles of how our brain works and changes itself (the underlying science of ‘self’-change) and, 2) taught how to select a client’s best suited emotional drivers that controls their thinking and behavior (what they do -including results/outcome) and quality of life.

NEURO SELF TRANSFORMATION ™ -as taught in the Institute's Master Coach Course
The Behavioral Coaching Institute’s Neuro Self Transformation methodology incorporates the principles of Behavior-Based Coaching. The five primary influences to Behavioral Coaching are:
- Neuropsychology / Neuroscience.  Emotion Focused Approach. Evolutionary Psychology.  Cognitive-Behavioral Approach. Solution-Focused Approach.

 The Certified Master Coach Course -includes the latest training in the use of NST's 4 Primary Behavior Change Models to effect lasting individual behavior change and learning:
The Behavioral Coaching Institute's fast-tracked, accredited Courses (Self-Study, Campus and Distance Learning Format) meets the critical needs for professional behavioral change agents and other professional people developers to be trained and mentored in the use of validated, reliable behavioral change tools and techniques.

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