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REFERRALS

"
One of the reasons I applied for a tailored-made, in-house course was to decide if an executive  coaching program would best benefit my organization and, if so, what I would specifically need to successfully establish and manage it. During the detailed course and the follow-up phone conversations, Dr Skiffington helped my new coaches and I find all the right answers as well as provide us with the relevant professional training and resources we required. As my organization gets into assessing the results of our coaching program, I will absolutely turn to you for more invaluable guidance and support.”  
- Justine Prentice, HR Manager, ICI International

"Our pilot, 2 year old coaching program was producing enough positive results to encourage us to go to the next step and seek out Dr Skiffington. By undertaking the 'hands-on' course under the expert guidance of Suzanne, we are now producing industry best-standard results and a have begun rolling-out the program to other departments.
- M Levinthal,
L&D Director, Harrods

As a high level Coaching Course, I found this workshop to be head-and-shoulders above the rest. Dr Skiffington’s ability to translate the abstract into the concrete was outstanding. There is no question that the ROI of this time spent will be exceptional. Great job. 
 
- Dr T. Thomas Senior Manager. Daimler Chrysler -Services Academy
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. Note: For qualified individuals who simply wish to learn how to establish a successful coaching career and/or private coaching practice -see our Graduate Institute of Master Coaches..read more 
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Background:

As a respected authority in the worldwide coaching industry, Dr Skiffington is renowned for both her research and educational work via: 
.The Center for Applied Behavioral Coaching (a non-for-profit research organization) -As the Center's senior officer, Dr Skiffington personally supervises an international team of leading coaching educators and practitioners engaged in ongoing research and development
.- The Graduate School of Master Coaches (a private learning institution, open to qualified persons only) -As the Institute's Director of Education, Dr Skiffington personally delivers customized, 'world-best standard' coach training courses around the world to selected individual and organizational clients
.- The Behavioral Coaching Institute (a research and educational institution for organizations) -As the Institute's Director of Learning and Development, Dr Skiffington assists in the ongoing learning and development of a client's coaching staff and programs.

The Behavioral Coaching Institute is recognized as the world's leading specialist developer of 'world-best' standard coaching technology with a behavioral-science foundation. The global Institute researches, develops and supplies coaching tools and techniques, professional practice protocols and guidelines, text books, articles and provides critical professional support services such as: certified coaching skill courses and follow-on mentoring, program development and the partnering with graduates in the provision of educational services

..

... Have you got the right roadmap? :
 -by sourcing a wealth of world best standard practices and information as developed and successfully used by some of the world's leading practitioners of coaching (from several Fortune 100 coaching departments to the top independent international coaching groups) who work with Dr Skiffington -you can ensure you are on the proven path to success..

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...Make your investment in your people work for you..
. -Many research studies have uniformly concluded that the right coaching technology can indeed help organizations drive productivity and revenues, increase morale and loyalty, provide management/labour efficiencies, and reduce training costs etc. But technology is only as effective as the people using it. Management who use coaching for business results must be trained how to make the most of their coaching programs. Problems caused by knowledge gaps are endemic in many organizations that fail to give their key people adequate education and resources in how to build and manage coaching initiatives that employ valid, scientific coaching technology capable of delivering measurable, sustainable best-industry or world class results. 

Many organizations are unaware that they are using dated nineteenth century coaching models that simply don't work or provide little of no sustainable return. Typically these users are unwittingly employing simplistic, unproven performance/counseling models of change and learning that have been re-labeled as coaching. These outdated models typically use rudimentary personality profiling, questioning and listening techniques, feedback and goal setting/action planning. Today's proven coaching technology also recognizes that learning and change is different for each person. When organizations fail to use unique/personalized coaching assessment and developmental tools and techniques they miss out on a whole class of benefits and end up with problems.

 
The ability of an organizational coach to: 
1) locate, assess and measure the appropriate behavioral aspects impacting upon a personal/professional (learning or development) change initiative or the performance of a specific professional skill set looking to be enhanced and, 
2) translate behavioral feedback into an action plan 
 -is critical in creating a successful development plan for the executive. The coach must be able to also determine the relationship between personal behavior and the organizational and business context in which the executive operates.
 

The right coaching technology can and should be a competitive trump card for your organization, delivering clear value as it solves actual business problems and/or fosters ongoing personal and professional development in your people. Why undermine the training dollars already spent and expose your key people to ill-trained coaching practitioners or ill-conceived coaching programs that can potentially inflict serious long-term damage.

"BCI provides you insights and knowledge you can't get anywhere else. It supplies you with the benefits of strategic thinking, industry analysis and market data derived from its world-wide coaching work and research with some the world's leading companies, higher learning institutions and business makers." -Asia Business Online

 

 

"..BCI impressed me highly through its professional research, briefings and variety of critical information." - Joseph Norman, President, The Norman Consultancy Group

Harvard Business School Journal.
 
"..many executive coaches ..sell themselves as purveyors of simple answers and quick results... The idea that an executive coach can help employees improve performance quickly is a great selling point to CEOs.. However, unless these Executive coaches have been trained in the dynamics of Interpersonal relations, however, they may abuse their power often without meaning to... To best help their executives, companies need to draw on the expertise of ..executive coaches with legitimate skills."  


Harvard Management Update
Coaching Myths
-Timothy Butler, a director of Harvard Business School’s career development program

"Coaches, like all businesspeople, need to have a grasp of psychology, such as what motivates people, what are their values etc. Coaching is not mechanical. It brings to bear [the coach’s] knowledge of business, politics—how things work—and psychology. People who fail at coaching assignments typically...have a program, a formula approach. [They say,] ‘ We’re going to give you all this feedback, your going to set some goals and then you’re going to be a changed man or woman.’ It doesn’t happen because it’s not personal enough. It’s not deep enough..

But you don’t have to have a degree in psychiatry to be good coach. You just have to take an open-minded, scientific approach and be trained by a credentialed practitioner and educator (coach trainer) in how to master and deliver the appropriate, validated psychological based coaching techniques and tools that will provide the genuine, measurable, personal and professional lasting outcomes you have set out to achieve with your coachee/s.

The State of the Coaching Industry and You!
You're a busy professional and don't have time to spend on things that don't work. You've tried different coaching courses and seminars over the years, picked up a few useful ideas but none of it was really "new" or substantial. 

In fact most of what you found was basic stuff that oversimplifies human behavior, personality, motivation and learning. You're looking for a better way to acquire, accelerate and retain skill development but it has to be supported by evidence, have a scientific basis that isn't theoretical and doesn't require lengthy training, be accessible, provides a solid expandable platform, delivers measurable sustainable results and it must be cost-effective.

Employ Scientifically-Based Practices:

The demand for research-proven practice affects all coaches and has become a focal point for industry discussions concerning coach certification standards, coach standards of practice and the measurement of coaching outcome results.

"I think the great thing about Dr Skiffington's
professional development course is that it's
all grounded in validated scientific processes
that have been consistently proven to produce successful, measurable results in the workplace."   

-Bill Harrison, Director of Professional
Development, Office of Education. WA 

 
 

 
- Behavioral Coaching is the twenty-first century tool for change and learning acquisition 


Definition-  "A structured, process-driven relationship between a certified professional (for example a Registered Behavioral Coach) and an individual or team which includes; assessment and using a coaching model, tools and techniques (that have scientific reliability and validity) to assist them to develop competencies and remove blocks to achieve valuable and sustainable changes in their professional and personal life." -Behavioral Coaching. -McGraw-Hill Education

"The behavioral coaching model, pioneered over the last decade by Dr. Skiffington, which integrates the most advanced research on adult development and human systems theory into an elegantly simple and highly effective validated coaching process is taught to her select students so they can effectively apply it in their work." -ICAA -Center for International Education -Report.2003

"Formal training in leadership and interpersonal skills and follow-up behavioral coaching, has been shown to increase productivity by 30% in the first year, as related to that area of training. Continued improvement in performance is seen with feedback and behavioral coaching.  Without such follow-up, the performance level is just slightly higher than before the
training. 


Behavioral coaching
has consistently been shown to result in the perception of enhanced leadership effectiveness by 99% of those observing the person. Also 99% of individuals who follow the prescribed program improve by at least one full point on a six-point scale as determined by their co-workers."
-Personal Leadership Development Study  Michael Woods MD, Welyne Thomas PhD

Recent studies have revealed the greatest challenge to any organization is to change people's behavior. Of recent years there has been a growing demand from coaches and their clients for a coaching model based on scientifically validated methodologies. It is in response to this demand that the behavioral coaching model was developed.

Behavioral coaching was first employed in sports, work safety, the military, health and education. Behavioral coaching integrates research from many disciplines. It incorporates knowledge from psychology (behavioral, clinical, social, developmental, industrial and organizational), systems theories, philosophy, education and the management and leadership fields.

Too many change and/or learning interventions fail to stand the test of time and the physical and psychological pressures of 'the real world'. To change/learn, people need to embed new insights into deeper, often automatic, thinking processes. This requires them to attend to how they think as well as what they think. To change, people need to turn thought into action. Without clear practical steps for doing this, and practice, old habits soon reassert themselves. Learning will only last if the underlying emotional commitment is there - 'do I really want to change?' As people engage with new learning we need to ask them to listen to their emotions and look at their attitudes, beliefs and values.

All coaches do not have to be psychologists and nor are most psychologists suitable to become coaches. However, coaching is change and change is a psychological process. A successful, professional coach has to understand, be confident and competent in the psychological aspects of coaching and a master in the use of a range of behavioral change techniques. To do so requires personalized training and supervision by an appropriately trained clinician and experienced practitioner in the use and mastery of psychological-based tools that bring about genuine, lasting, measurable results. Business clients understand the language of figures and the bottom-line and will accept nothing less than statistical proof of change and new learning as well as anecdotal evidence.

Dr Skiffington (an internationally recognized educator in the behavioral sciences and a long-term practising Master Coach) teaches the applied and practical science of human performance enhancement, learning and change (Coaching at Work).  Course participants are trained in the use of behavioral science-practitioner models that are being easily and successfully applied in executive, business and personal coaching practices. This unique, accelerated learning program provides qualified students with a solid working application in the use of fundamental and advanced applied coaching skills and business practice. 
 
Some differences between Behavioral Coaching and "traditional coaching":

Behavioral coaching goes well beyond the "accountability" model, which basically involves goals setting, action planning and relying on coachees' commitment and motivation to move forward. Instead, it employs validated behavioral change techniques to insure that goals are achieved and changes sustained. These include strategies to assess and manage thoughts, feelings and behaviors.
 
Behavioral Coaching clearly differs from outdated, deficit-based models of coaching, that situate coaching in a performance counselling paradigm. It is not a manipulative technique to increase performance and productivity.
 
Traditional coaching models typically focus on extrinsic motivational factors, such as demands of the workplace and performance rewards. Behavioral coaching explores the individual's values and works on the premise that real motivation and change are situated in the individual's intrinsic motivation.
 
Traditional coaching models pay little attention to unconscious forces within the individual and the organization. Behavioral coaching highlights the importance of unconscious elements and offers guidelines for coaches to explore and work with resistance and psychological defense mechanisms.
 
Unlike many traditional coaching models, behavioral coaching does not explain an individual's behavior purely in relation to her or his personality profile. Instead, it recognizes and assesses environmental factors such as culture, values and organizational and team dynamics. Behavioral coaching acknowledges that organizations are socially constructed and it provides guidelines for coaches to explore culture and to recognize and manage forces of resistance. 

Summary:

. -The Behavioral Coaching Model is a basic, validated platform of practice informed by the behavioral sciences as regards the laws of change and learning and incorporates best practices from a range of disciplines. The seven step process (client education, data collection, planning, behavioral change, measurement, evaluation and maintenance), the four different stages of change in the coaching process and the five forms of coaching (coaching education, skills coaching, rehearsal coaching, performance coaching and self-coaching) form the basis of the model. This flexible, easily learnt model is then tailored by the coach to fit the specific needs of the coachee.

The challenge is to master the leadership of change before change overwhelms you.

Your ability to be a change leader is essential to your company and your career. Research within over 100 organizations in the midst of large-scale change has revealed, the greatest challenge at any stage is to change people's behavior. Nowhere are these challenges and changes more evident than in organizations' training and development departments. Increasingly, managers are being asked to show how their training efforts add value to the organization, and that means being able to measure performance. Have behaviors changed? How can we determine behavioral change? Many managers make the mistake of trying to do this utilizing outdated training and management techniques which simply don't work.

  • Different forms of coaching have been available to organizations since the late 1980's.

    Some coaches will represent coaching simply as a management technique to get more out of people. They will offer programs that will ensure greater employee performance using a performance counselling model mislabeled as coaching. The carrot and stick approach has been around for many years and is useful to a certain point. However coaching is not achieved through manipulative technique or making people do something they don't want to do. In the last several years coaching has focused more on achieving excellence and potential fulfillment than on remedial performance interventions.

    Outdated coaching models define coaching as performance counseling or rehabilitative counseling, supervision or even mentoring. The core element of sustainable, measurable coaching outcomes is a sound psychological base which sits at the intersection of clinical, counseling and organizational psychology. Today, Behavioral Coaching develops the political, strategic and interpersonal skills that will make an individual or group, and ultimately the organization, most successful.

    Note: Our Courses only use practical, proven, psychological-based tools and processes that are industry-focused and can be easily applied and learnt by our students who do not require any training in psychology.
    .

 

"Dr Skiffington is universally acknowledged as the world's leading authority on the coaching
 of people in an organizational environment."
- M. Jordon, L & D Director, IBM

Quality world-standard teaching is a cornerstone of BCI's reputation for excellence.  Our global programs are consistently highly ranked for teaching excellence, availability and responsiveness to program participants. Our faculty write groundbreaking text books and serve as consultants to organizations and governments worldwide. Dr Skiffington may be advising a Fortune 100 Coaching Program Manager in Massachusetts and London one week and then next sharing the insights with you in your workshop the following week.

Dr Skiffington's (Faculty Head) commitment to industry research and her involvement in the business community bring an immediacy and relevance to the workshop. Innovative research, real-world experience and effective personalized teaching come together within a single, highly focused learning process.  -For Dr Skiffington's Expertise and Experience...Read more

 Unique, "Hands-On" short course tailored fitted to meet your specific skill set and business needs..  

Note : "Dr Skiffington's advanced short-course contains more resources, material and knowledge transfer than any other long term coach certification course": - Center of International Education.-Survey

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This faster, more comprehensive and more sustainable individual learning is achieved through:

only inviting qualified students who have a suitable background and the capability to successfully apply what they have learnt in the course,
by using a customized, One-to-One or (very) Small Group format the student is able to focus on their individual needs and learn in a private, personalized and comfortable learning environment, 
the learning objectives come from the goals selected by the learner at the beginning of the course,
the course content, depth and focus is dictated by the learners' self-directed approaches to meeting each of their goals,
this is a unique learning situation where the facilitator and student establish a personal connection and work together as equals versus the student being feed cookie-cutter material by a trainer in a traditional "classroom environment", 
the course integrates nontraditional development techniques (peer-based, self-directed learning, systems thinking, reflection and inquiry) and applies them to achieve the individual learner's set goals,
the course style is experiential, "hands-on" with the student actively applying what they are learning to their specific workplace situation,
the course integrates personalized role plays, case discussions, ongoing feedback, support, inquiry, reflection and supportive challenging,
the 'world-best standard' course is "industry focused" versus theoretical,
the learning process is guided, supported and validated by Dr Skiffington's "real-world experience and advice" and her training as a university educator,
 the use of Accelerated learning principles -whereby the course material is presented to best fit the students' preferred learning style,
the individual student is able to directly tap into Dr Skiffington's extensive library of knowledge and experience as one of the world's leading creators, educators and practitioners of organizational coaching,
 the student obtains a set of comprehensive resource manuals that is meant to be used as an ongoing learning program/library of information beyond the course,
a follow-on course mentoring program and our Project Support Program ensures ongoing learning, the successful application in "real-time" of what has been learnt, and provides a means to resource further specialist knowledge on a "need-to" basis..  

      Bottom Line: Dr Skiffington's proven course has been the source for hundreds of organizations and existing and new coaches worldwide seeking a direct route to success. Our exit poll of all graduates consistently show all learning needs are not only meet, but exceeded. -And, our follow-up post-course polling confirms the high success rate of all graduates in their practice (see: 'Testimonials'). Of course, as with any discipline, developing enduring coaching skills takes place over time with practice

              Note: At the end of the day, Dr Skiffington can provide all the technical tools, techniques, templates and guidance and support necessary to achieve world best-standard practice, but she can't provide the requisite commitment that an individual coaching practitioner or organization requires to be successful. -That's why our course is not open-for-all and we employ a criteria of selection for enrolment.

  Course: -Certificate of Applied Coaching Management: 


-
In-House, 4 Day tailored course for organizations

An Extensive Course to acquire market intelligence, professional analysis and insight, data, business models, tools and resources for coaches and organizations who -
  • want to better understand coaching and the benefits that would follow from establishing a behavioral coaching program or,
  • want to ensure they are effectively managing their coaching programs and obtaining the best results.

The Institute conducts 4 Format Options of the short-term/fast-tracked highly focused Certified Coaching Course: (see: Registration of Interest Form)  

-Existing Small Group - Delivered on-site, for in-house associates
          
(min =2, max =6). We also develop coaching educational seminars and tailor coach training courses to the needs of your group or corporate entity.
-
Peer Small Group  -Professionals from different places with similar learning  needs (max: 4 to 8 persons) -Held in New York, London & Sydney.
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Informal Small Group - for local professionals delivered to your venue (min = 3, max = 6)
-
1-to-1 - Delivered to you on-site, in your offices, with Dr Skiffington and one participant only           

 

  Post-Course Support
     -Mentoring Program 

      
   (optional post-program mentoring sessions, conducted by telephone, to reinforce and extend course learning)
 

Benefits :

T
he
Masters-Level Course provides the specific tools, techniques, coaching models etc. that you require in your day-to-day specialist practice/program. This exclusive mentoring program (1-to-1 via telephone with Dr Skiffington) provides the glue to creating foundational strength and resiliency. The program provides the difference between course participants who listen and then go on and may apply what they hear and are given, and those who listen and then go on to apply what they hear and are given through one-on-one counsel/mentoring.

The program is a form of personal and business success insurance - to ensure your newly taught coaching skills and coaching program management skills succeed. The program:

  • helps the coache/coaching program manager and coaches evaluate how well they are performing

  • assists in overcoming challenges

  • helps reinforce the specific model of successful coaching as it relates to their program

  • helps the coach identify and refine what is working well and what needs further fine-tuning and what to change

  • assists in problem-solving and finding solutions

  • is a means for further specialist resourcing/information sharing

  • provides access to invaluable advice on specific "real-time" coaching matters

Medium and Frequency: The mentoring program is conducted via telephone and by appointment. Dr Skiffington makes the calls. Frequency varies according to usage, but typically contact is made weekly for up to 60 minutes.

-Project Support Program 
    -for existing coaching programs conducted by external practitioners or an organization/in-house. Organizational coaching programs face a unique series of challenges and opportunities to design, implement and grow successful programs. Issues such as coaching readiness, program design, best practice management, use of internal and/or external coaches, coaching educational programs, coach training options, intervention selection, best practice operational management, outcome    measurement criteria, accountability, coaching technology and technical program support etc., are just some of the key areas that require considerable thought, planning and guidance. (For more information click: 'Project Support' tab -top of page)

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Unique 4 Day, tailor-made, Best Practice Coaching Management Course and 1 Day Coaching Program Development (One-to-One or Small Group format) plus 1 year follow-on program/project support/mentoring.

   .    -For: a) internal coaching program managers, HR Managers, program sponsors, senior participatory management etc and, 
                 b) external coaching practice (solo or group) owners/managers.

 
.-For further details see: Support Page
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 Note
for External Coaches -who simply wish to learn how to establish a successful coaching career and/or private coaching practice -see our: Graduate Institute of Master Coaches
 


- for qualified businesses interested in licensing BCI's special introductory level coach training courses for their organization/region -see: 'Partners' 
 

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"Demand for executive coaching has been booming as more company executives and small business owners seek the service. Many consulting and training firms state that within the past year, the number of requests they have received for executive coaching has increased by 60 to 80 percent. A recent study showed that coaching now accounts for around 20 percent of their business, when two years ago it was 5 percent...More executives are beginning to request the service for themselves.. as the negative connotation of coaching as a form of punishment for poor performance is replaced by the growing perception that coaching can help an individual or group to build sustainable professional and personal skills, better learn, overcome challenges, reach stretch goals and integrate leadership training."
-US Careers Journal.
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