"One
of the reasons I applied for
a tailored-made, in-house course was
to decide if an executive
coaching program would best benefit my
organization and, if so, what I would specifically
need to successfully establish and
manage it. During the detailed course and
the follow-up phone conversations, Dr
Skiffington helped my new coaches
and I find all the right answers as
well as provide us with the
relevant professional training and
resources we required. As my
organization gets into assessing the
results of our coaching program, I
will absolutely turn to you for
more invaluable guidance and support.” -
Justine Prentice, HR Manager, ICI
International
"Our
pilot, 2 year old coaching program was
producing enough positive results to
encourage us to go to the next step
and seek out Dr Skiffington. By
undertaking the 'hands-on' course
under the expert guidance of Suzanne,
we are now producing industry
best-standard results and a have
begun rolling-out the program to other
departments.”
- M Levinthal, L&D Director,
Harrods
“As
a high level Coaching Course, I found
this workshop to be head-and-shoulders
above the rest. Dr
Skiffington’s
ability to translate the abstract into
the concrete was outstanding. There is
no question that the ROI of this time
spent will be exceptional.
Great
job”. -
Dr T. Thomas Senior
Manager. Daimler Chrysler
-Services
Academy .
.
Note:
For
qualified individuals who simply wish to learn how
to establish a successful coaching career and/or
private coaching practice -see our Graduate
Institute of Master Coaches..read
more
.
Background:
As a respected authority in the
worldwide coaching industry, Dr Skiffington
is renowned for both her research and
educational work via:
.- The
Center for Applied Behavioral Coaching (a
non-for-profit research organization) -As
the Center's
senior officer, Dr
Skiffington personally supervises an
international team of leading
coaching educators and practitioners engaged
in ongoing research and development
.-
The Graduate School of Master Coaches
(a private learning institution, open
to qualified persons only) -As the
Institute's Director of Education, Dr
Skiffington personally delivers customized,
'world-best standard' coach training courses
around the world to selected individual and
organizational clients
.-
The Behavioral Coaching Institute (a
research and educational institution
for organizations) -As the Institute's
Director of Learning and Development, Dr
Skiffington assists in the ongoing
learning and development of a client's coaching
staff and programs.
The
Behavioral Coaching Institute is recognized
as the world's leading specialist
developer of 'world-best' standard coaching
technology with a behavioral-science
foundation. The global Institute
researches, develops and supplies coaching
tools and techniques, professional practice
protocols and guidelines, text books,
articles and provides critical
professional support services such as: certified
coaching skill courses and follow-on
mentoring, program development and the
partnering with graduates in the provision
of educational services
..
...
Have
you got the right roadmap?
:
-by sourcing
a wealth of world best standard practices
and information as developed and
successfully used by some of the world's
leading practitioners of coaching
(from several Fortune 100 coaching
departments to the top independent
international coaching groups) who work
with Dr Skiffington -you can ensure you are
on the proven path to success..
. ...Make
your investment in your people work for
you..
.
-Many research studies have uniformly
concluded that the right coaching
technology can indeed help organizations
drive productivity and revenues, increase
morale and loyalty, provide
management/labour efficiencies, and
reduce training costs etc. But technology
is only as effective as the people using
it. Management who use coaching
for business results must be trained how
to make the most of their coaching programs.
Problems caused by
knowledge gaps are endemic in many
organizations that fail to give their key
people adequate education and
resources in how to build and manage
coaching initiatives that employ valid,
scientific coaching technology capable of delivering
measurable, sustainable best-industry or
world class results.
Many
organizations are unaware that they are using
dated nineteenth century coaching models that simply
don't work or provide little of no
sustainable return. Typically these users
are unwittingly employing simplistic,
unproven performance/counseling models of
change and learning that have been re-labeled as coaching.
These outdated models typically use
rudimentary personality profiling,
questioning and listening techniques,
feedback and goal setting/action
planning. Today's proven coaching
technology also recognizes that learning and
change is different for each person. When
organizations fail to use
unique/personalized coaching assessment
and developmental tools and
techniques they miss out on a whole
class of benefits and end up with
problems.
The
ability of an organizational coach
to:
1) locate, assess and measure the
appropriate behavioral aspects impacting
upon a personal/professional (learning or
development) change initiative or the
performance of a specific professional
skill set looking to be enhanced and,
2) translate behavioral feedback into an
action plan
-is critical in creating a
successful development plan for the
executive. The coach must be able to also
determine the relationship between
personal behavior and the organizational
and business context in which the
executive operates.
The
right coaching technology can and should
be a competitive trump card for your
organization, delivering clear value as it
solves actual business problems and/or fosters
ongoing personal and professional
development in your people. Why undermine
the training dollars already spent and
expose your key people to ill-trained
coaching practitioners or ill-conceived
coaching programs that can potentially
inflict serious long-term damage.
"BCI
provides you insights and knowledge you can't get anywhere else. It
supplies you with the benefits of strategic thinking, industry analysis and
market data derived from its world-wide coaching work and research with some
the world's leading companies, higher learning institutions and business
makers." -Asia
Business Online
"..BCI impressed me highly
through its professional research, briefings and variety of
critical information."
-
Joseph Norman, President, The Norman Consultancy Group
Harvard
Business School Journal.
"..many
executive coaches ..sell themselves as purveyors of
simple answers and quick results... The idea that
an executive coach can help employees improve
performance quickly is a great selling point to
CEOs.. However, unless these Executive coaches have been
trained in the dynamics of Interpersonal
relations, however, they may abuse their power
often without meaning to... To best
help their executives, companies need to draw on
the expertise of ..executive coaches with
legitimate skills."
Harvard Management Update
Coaching
Myths
-Timothy Butler, a director of Harvard
Business School’s career development program
"Coaches, like all businesspeople, need to
have a grasp of psychology, such as what
motivates people, what are their values etc.
Coaching is not mechanical. It brings to bear
[the coach’s] knowledge of business,
politics—how things work—and psychology.
People who fail at coaching assignments
typically...have a program, a formula approach.
[They say,] ‘ We’re going to give you all
this feedback, your going to set some goals and
then you’re going to be a changed man or
woman.’ It doesn’t happen because it’s not
personal enough. It’s not deep enough..
But
you don’t have to have a degree in psychiatry
to be good coach. You just have to take an
open-minded, scientific approach and be trained
by a credentialed practitioner and educator
(coach trainer) in how to master and deliver the
appropriate, validated psychological based
coaching techniques and tools that will
provide the genuine, measurable, personal and
professional lasting outcomes you have set out
to achieve with your coachee/s.
The
State of the Coaching Industry and You!
You're a busy professional and don't have time to
spend on things that don't work. You've tried
different coaching courses and seminars over the
years, picked up a few useful ideas but none of it
was really "new" or substantial.
In
fact most of what you found was basic
stuff that oversimplifies human behavior,
personality, motivation and learning. You're
looking for a better way to acquire,
accelerate and retain skill development but it has
to be supported by evidence, have a scientific
basis that isn't theoretical and doesn't require
lengthy training, be accessible, provides a
solid expandable platform, delivers measurable
sustainable results and it must be
cost-effective.
Employ
Scientifically-Based Practices:
The demand for
research-proven practice affects all coaches
and has become a focal point for industry
discussions concerning coach certification
standards, coach standards of practice and the
measurement of coaching outcome results.
"I
think the great thing about Dr Skiffington's
professional development course is that it's
all grounded in validated scientific
processes
that have been consistently proven to produce
successful, measurable results in the
workplace." -Bill Harrison, Director of
Professional
Development, Office of Education. WA
- Behavioral Coaching
is the twenty-first century tool for change and
learning acquisition
Definition-"A
structured, process-driven relationship between a
certified professional (for example a Registered
Behavioral Coach) and an individual or team which
includes; assessment and using a coaching
model, tools and techniques (that have scientific
reliability and validity) to assist them to
develop competencies and remove blocks to achieve
valuable and sustainable changes in their
professional and personal life."
-Behavioral Coaching.
-McGraw-Hill Education
"The
behavioral coaching model, pioneered over the last
decade by Dr. Skiffington, which integrates the
most advanced research on adult development and
human systems theory into an elegantly simple
and highly effective validated coaching process is
taught to her select students so they
can effectively apply it in their work."
-ICAA
-Center for International Education -Report.2003
"Formal
training in leadership and interpersonal skills
and follow-up behavioral
coaching, has been shown to increase
productivity by 30% in the first year, as
related to that area of training. Continued
improvement in performance is seen with
feedback and behavioral
coaching. Without such
follow-up, the performance level is just
slightly higher than before the training.
Behavioral coaching
has consistently been shown to result in the
perception of enhanced leadership effectiveness by
99% of those observing the person. Also
99% of individuals who follow the prescribed
program improve by at least one full point on a
six-point scale as determined by their
co-workers."
-Personal
Leadership Development Study Michael Woods
MD, Welyne Thomas PhD
Recent
studies have revealed the greatest
challenge to any organization is to change
people's behavior. Of recent years there
has been a growing demand from coaches and their
clients for a coaching model based on
scientifically validated methodologies. It is in
response to this demand that the behavioral
coaching model was developed.
Behavioral
coaching was first employed in sports, work
safety, the military, health and education.
Behavioral coaching integrates research from many
disciplines. It incorporates knowledge from
psychology (behavioral, clinical, social,
developmental, industrial and organizational),
systems theories, philosophy, education and the
management and leadership fields.
Too
many change and/or learning interventions
fail to stand the test of time and the physical
and psychological pressures of 'the real world'.
To change/learn, people need to embed new insights
into deeper, often automatic, thinking processes.
This requires them to attend to how they think as
well as what they think. To change, people need to
turn thought into action. Without clear practical
steps for doing this, and practice, old
habits soon reassert themselves. Learning will
only last if the underlying emotional commitment
is there - 'do I really want to change?' As people
engage with new learning we need to ask them to
listen to their emotions and look at their
attitudes, beliefs and values.
All
coaches do not have to be psychologists and
nor are most psychologists suitable to become
coaches. However, coaching is change and change is
a psychological process. A successful,
professional coach has to understand, be
confident and competent in the psychological
aspects of coaching and a master in the use
of a range of behavioral change techniques.
To do so requires personalized training and
supervision by an appropriately trained clinician
and experienced practitioner in the use and
mastery of psychological-based tools that
bring about genuine, lasting, measurable results.
Business clients understand the language of
figures and the bottom-line and will accept
nothing less than statistical proof of change
and new learning as well as anecdotal evidence.
Dr
Skiffington (an internationally recognized
educator in the behavioral sciences and a
long-term practising Master Coach) teaches the
applied and practical science of human
performance enhancement, learning and change
(Coaching at Work). Course participants
are trained in the use of behavioral
science-practitioner models that are being
easily and successfully applied in
executive, business and personal coaching
practices. This unique, accelerated learning
program provides qualified students with
a solid working application in the use of
fundamental and advanced applied coaching skills
and business practice.
Some differences
between Behavioral Coaching and
"traditional coaching":
Behavioral coaching
goes well beyond the
"accountability" model, which
basically involves goals setting, action
planning and relying on coachees' commitment
and motivation to move forward. Instead, it
employs validated behavioral change
techniques to insure that goals are achieved
and changes sustained. These include
strategies to assess and manage thoughts,
feelings and behaviors.
Behavioral
Coaching clearly differs from outdated,
deficit-based models of coaching, that
situate coaching in a performance
counselling paradigm. It is not a
manipulative technique to increase
performance and productivity.
Traditional
coaching models typically focus on extrinsic
motivational factors, such as demands of the
workplace and performance rewards.
Behavioral coaching explores the
individual's values and works on the premise
that real motivation and change are situated
in the individual's intrinsic motivation.
Traditional
coaching models pay little attention to
unconscious forces within the individual and
the organization. Behavioral coaching
highlights the importance of unconscious
elements and offers guidelines for coaches
to explore and work with resistance and
psychological defense mechanisms.
Unlike many
traditional coaching models, behavioral
coaching does not explain an individual's
behavior purely in relation to her or his
personality profile. Instead, it recognizes
and assesses environmental factors such as
culture, values and organizational and team
dynamics. Behavioral coaching acknowledges
that organizations are socially constructed
and it provides guidelines for coaches to
explore culture and to recognize and manage
forces of resistance.
Summary:
.
-The Behavioral Coaching Model is a basic,
validated platform of practice informed by
the behavioral sciences as regards the laws
of change and learning and incorporates best
practices from a range of disciplines. The seven
step process (client education, data
collection, planning, behavioral change,
measurement, evaluation and maintenance),
the four different stages of change in the
coaching process and the five forms of
coaching (coaching education, skills
coaching, rehearsal coaching, performance
coaching and self-coaching) form the basis
of the model. This flexible, easily learnt
model is then tailored by the coach to fit
the specific needs of the coachee.
The challenge is to master the leadership of
change before change overwhelms you.
Your ability to be a change leader is essential to
your company and your career. Research within over 100 organizations in the
midst of large-scale change has revealed, the
greatest challenge at any stage is to change
people's behavior. Nowhere are these
challenges and changes more evident than in
organizations' training and development
departments. Increasingly, managers are being
asked to show how their training efforts add value
to the organization, and that means being able to
measure performance. Have behaviors changed? How
can we determine behavioral change? Many managers make the
mistake of trying to do this utilizing outdated
training and management techniques which simply
don't work.
Different forms of coaching
have been available to organizations since the late 1980's.
Some coaches will represent coaching simply as a
management technique to get more out of people. They will offer
programs that will ensure greater employee performance using a
performance counselling model mislabeled as coaching. The carrot
and stick approach has been around for many years and is useful to
a certain point. However coaching is not achieved through manipulative
technique or making people do something they don't want to do. In
the last several years coaching has focused more on
achieving excellence and potential fulfillment than on remedial
performance interventions.
Outdated coaching
models define coaching as performance counseling or
rehabilitative counseling,
supervision or even mentoring. The
core element of sustainable, measurable coaching outcomes is a
sound psychological base which sits at the intersection of clinical,
counseling and organizational psychology. Today, Behavioral Coaching
develops the political, strategic
and interpersonal skills that will make an individual or
group, and ultimately the organization, most successful.
Note: Our Courses only
use practical, proven, psychological-based tools and processes
that are industry-focused and can be easily
applied and learnt by our students who do not require any training
in psychology.
.
"Dr
Skiffington is universally acknowledged as
the world's leading authority on the coaching
of
people in an organizational environment."
- M.
Jordon,L & D Director,
IBM
Quality
world-standard teaching is a cornerstone of BCI's
reputation for excellence. Our
global programs are consistently highly ranked for
teaching excellence, availability and
responsiveness to program participants. Our
faculty write groundbreaking text books and serve
as consultants to organizations and governments
worldwide. Dr Skiffington may be advising a
Fortune 100 Coaching Program Manager in
Massachusetts and London one week
and then next sharing the insights with you in
your workshop the following week.
Dr
Skiffington's(Faculty Head) commitment to industry
research and her involvement in the business
community bringan immediacy and relevance to the
workshop. Innovative research, real-world
experience and effective personalized teaching
come together within a single, highly focused
learning process. -For Dr Skiffington's Expertise
and Experience...Read
more
Unique,
"Hands-On"
short
course tailored fitted to meet your specific skill set and business
needs..
Note
: "Dr Skiffington's advanced short-course
contains more resources, material and knowledge
transfer than any other long term coach
certification course":
-
Center of International Education.-Survey
....................
This faster,
more comprehensive and more sustainable
individual learning is achieved through:
only inviting qualified students who have
a suitable background and the capability to
successfully apply what they have learnt in the
course,
by using a customized, One-to-One or (very) Small
Group format the student is able to focus on
their individual needs and learn in a private,
personalized and comfortable learning
environment,
the learning objectives come from the goals
selected by the learner at the beginning of the
course,
the course content, depth and focus is dictated
by the learners' self-directed approaches to
meeting each of their goals,
this is a unique learning situation where the
facilitator and student establish a personal
connection and work together as equals versus
the student being feed cookie-cutter material by
a trainer in a traditional "classroom
environment",
the course integrates nontraditional development
techniques (peer-based, self-directed learning,
systems thinking, reflection and inquiry) and
applies them to achieve the individual learner's set
goals,
the course style is experiential,
"hands-on" with the student actively
applying what they are learning to their
specific workplace situation,
the course integrates personalized role
plays, case discussions, ongoing feedback,
support, inquiry, reflection and supportive
challenging,
the 'world-best standard' course is
"industry focused" versus theoretical,
the learning process is guided, supported and
validated by Dr Skiffington's "real-world
experience and advice" and her
training
as a university educator,
the use of Accelerated learning principles
-whereby the course material is presented to
best fit the students' preferred learning style,
the individual student is able to directly tap
into Dr Skiffington's extensive library of
knowledge and experience as one of the world's
leading creators, educators and practitioners of
organizational coaching, the student obtains a set of comprehensive
resource manuals that is meant to be used as an
ongoing learning program/library of
information beyond the course, a follow-on course mentoring program
and our Project Support Programensures
ongoing learning, the successful application in
"real-time" of what has been learnt,
and provides a means to resource further
specialist knowledge on a "need-to"
basis..
Bottom
Line:
Dr Skiffington's proven course has been the
source for hundreds of organizations and
existing and new coaches
worldwide seeking a direct route to success. Our
exit poll of all graduates consistently show all
learning
needs are not only meet, but exceeded. -And, our
follow-up post-course polling confirms the high
success rate of all graduates in their practice (see:
'Testimonials'). Of course, as with any
discipline, developing enduring coaching
skills takes
place over time with practice.
Note: At the end of the day, Dr Skiffington can
provide all the technical tools, techniques,
templates and guidance and support necessary to achieve world best-standard
practice, but she can't provide the requisite
commitment that an
individual coaching practitioner or organization
requires to be successful. -That's why our course
is not open-for-all and we employ a criteria of selection for
enrolment.
Course:
-Certificate
of Applied Coaching Management:
-In-House, 4 Day tailored course for
organizations
An Extensive Course to acquire market
intelligence, professional analysis and insight, data, business
models, tools and resources for coaches and organizations
who -
want to
better understand coaching and the benefits that
would follow from establishing a behavioral coaching program or,
want to ensure they are effectively
managing their coaching programs and obtaining the best
results.
The
Institute
conducts 4 Format Options of the
short-term/fast-tracked highly focused Certified Coaching
Course:
(see:
Registration of Interest Form)
-Existing
Small Group
-
Delivered on-site, for in-house associates (min =2, max
=6).
We also develop
coaching educational seminars and tailor coach
training courses to the
needs of your group or corporate entity. -Peer
Small Group
-Professionals
from different places with similar learning
needs
(max: 4 to 8 persons)
-Held in New York, London
& Sydney. -Informal
Small Group -
for
local professionals delivered to your venue
(min = 3, max = 6) -1-to-1 -
Delivered to you on-site, in your offices, with Dr Skiffington and
one participant only
Post-Course Support
-Mentoring
Program
(optional
post-program mentoring sessions, conducted by
telephone, to reinforce and extend course
learning)
Benefits
:
TheMasters-Level
Course provides the specifictools,
techniques, coaching models etc. that yourequire
in your day-to-day specialist practice/program. This
exclusive mentoring program(1-to-1
via telephone with Dr Skiffington) provides the
glue to creating foundational strength and
resiliency. The program provides the difference
between course participants who listen and then go
on and may apply what they hear and are given, and
those who listen and then go on to apply what
they hear and are given through one-on-one
counsel/mentoring.
The
program is a form of personal
and business
success
insurance -
to ensure your newly
taught coaching skills and coaching program
management skills succeed. The program:
helps
the coache/coaching program manager and coachesevaluate
how well they are performing
assists
in overcoming challenges
helps
reinforce the specific model of successful
coaching as it relates to their program
helps
the coach identify and refine what is working
well and what needs further fine-tuning and
what to change
assists
in problem-solving and finding solutions
is
a means for further specialist resourcing/information
sharing
provides
access to invaluable advice on specific
"real-time" coaching matters
Medium
and Frequency:
The mentoring program
is conducted via telephone and by appointment. Dr Skiffington makes the calls. Frequency varies
according to usage, but typically contact is made
weekly for up to 60 minutes.
-Project
Support
Program
-for
existing coaching programs conducted by external
practitioners or an organization/in-house.
Organizational coaching programs face a unique
series of challenges and opportunities to design,
implement and grow successful programs. Issues such as coaching
readiness, program design, best practice
management, use of internal and/or external
coaches, coaching educational programs,
coach training options, intervention selection,
best practice operational management, outcome measurement criteria,
accountability, coaching technology and technical
program support etc., are just some of the key
areas that require considerable
thought, planning and guidance. (For more
information click:
'Project
Support'
tab -top of page)
.
.
Unique
4 Day, tailor-made, Best Practice Coaching Management
Course and 1 Day Coaching Program Development
(One-to-One or Small Group format) plus 1 year
follow-on program/project support/mentoring.
.-For:
a) internal coaching program managers, HR
Managers, program sponsors, senior participatory
management
etc and,
b) external coaching practice (solo or group)
owners/managers. .-For
further details see:
Support
Page
.
-
for
qualified businesses
interested in licensing
BCI's special
introductory level coach training
courses for their organization/region -see: 'Partners'
.
"Demand for executive coaching has been
booming as more company executives and small
business owners seek the service. Many
consulting and training firms state that
within the past year, the number of requests they
have received for executive coaching has
increased by 60 to 80 percent. A recent
study showed that coaching now accounts for
around 20 percent of their business, when
two years ago it was 5
percent...More executives are beginning to
request the service for themselves.. as the
negative connotation of coaching as a form
of punishment for poor performance is
replaced by the growing perception that
coaching can help an individual or group to
build sustainable professional and personal
skills, better learn, overcome challenges,
reach stretch goals and integrate leadership
training."
-US
Careers Journal.
.