All people and systems are dynamic -changing throughout time.

For people to grow they have to do different things, change certain habits and that means a change in their behavior. Without that nothing changes.

Growth is a type of change and a lifelong personal (micro) and organizational (macro) process. Growth occurs by adding new content and organizing old content. Whatever the driving force, when companies are attempting to grow and develop and keep pace with a changing marketplace, any successful outcome requires an ongoing process that alters the way people interact with the market, perform their jobs and relate to each other. Organizations must also ensure that individual and organizational behavior are aligned with business strategy. These specific behavioral requirements are the capabilities and skill sets required to achieve individual positional and overall corporate success.

Behavior based coaching goes well beyond the "accountability" model, which basically involves goals setting, action planning and relying on coachees' commitment and motivation to move forward. Instead, it employs validated behavioral change techniques to insure that goals are achieved and changes sustained. These include strategies to assess and manage thoughts, feelings and behaviors.

Summary:
. -The Behavior Based Coaching Model is a basic, validated platform of practice informed by the behavioral sciences as regards the laws of change and learning and incorporates best practices from a range of disciplines. The seven step process (client education, data collection, planning, behavioral change, measurement, evaluation and maintenance), the four different stages of change in the coaching process and the five forms of coaching (coaching education, skills coaching, rehearsal coaching, performance coaching and self-coaching) form the basis of the model. This flexible, easily learnt model is then tailored by the coach to fit the specific needs of the coachee. 
 

Coaching clients are entitled to information that better enables them to discriminate effective from ineffective coaching practices and confirmation that "certified practitioners" have a genuine, demonstrated expertise in their area of speciality. Practitioners are also entitled to validated coaching technology and a set of best practice standards that better enables them to develop and judge their own work and manage their professional development. Coaching Technology (CT) is a scientific, systematic and systemic approach to the structure of coaching using a wide range of evidence-based, validated tools, techniques, interventions, protocols, templates and models that are drawn and developed from many disciplines and fields of learning such as the behavioral sciences. CT is the 'science of coaching'. The 'art of coaching' is achieved through systematic practice and mastery of the science -after completing personalized training in the selection and use of the technology and follow-on mentorship by an experienced practitioner, credentialed educator and scientist (clinical psychologist etc). "Zeus and Skiffington are one of the world's foremost authorities in evidence-based coaching  and their Institute is without doubt the world's leading supplier of coaching technology  ...producing a body of knowledge far greater than anyone in the coaching industry."   -HR Monthly   UPDATE: Coaching as a Profit Making Unit in Organizations:    Traditionally, professional development is viewed as an expense. Businesses traditionally view management and leadership training as something separate from their main business and are unable to measure tangible returns on their investment. However, 21st century behavior based coaching compared to traditional training initiatives, can operate as a business unit: a profit centre that is accountable to business performance.   Behavior based coaching can uniquely affect positive behavioral change impacting business results. Only behavior based coaching can have a positive effect on valued behaviors e.g; leadership behaviors which positively influence outcomes such as employee commitment, engagement and organisational climate, which directly affect performance and productivity levels associated with superior business performance.   Behavior based coaching can generate sustainable, measurable change and broader outcomes that directly affect business results. People developers who have been professionally trained and certified to use behavior based coaching models, tools and techniques are uniquely able to build a business case that empirically justifies human capital investments to all relevant stakeholders. They can also identify the particular development/coaching programs that will have the greatest affect on the bottom line.   Today, BCI has a select number of leading global organizations as clients who all share one key aspect in common -in that, they recognize the competitive advantages of continually investing in their human capital and actively managing bottom-line results. These companies are now reaping the rewards of building an organization that cannot only survive but thrive in a constantly changing, challenging marketplace. Coaching and Neuroscience: In the knowledge economy it is brains that give organizations their competitive edge. The new field of Neuroscience explains how we all can increase our Critical Thinking Skills and even Intelligence. The recent discovery of the on-going "re-wiring" or malleability of the brain has caused us to question traditional learning methods. Recent breakthrough studies have proven that specialist coaching exercises can enable a person (in a relatively short time) to change their brain's physical structure, alter their mind's perceptual experiences and effect lasting changes in behavior, expectations and choices etc. Neuroscience holds tremendous promise for coaches..  Current research in genetic determinism suggests that "Leaders are born, not made". Everyone has "natural," genetically-defined tendencies that support or undermine their ability to lead and to be effective interpersonally. However, those natural abilities don't completely define the results of our actions. Neuroscience shows us how we can all (regardless of position and age) continue to learn, adapt and improve ourselves. Some individuals may be born with a genetic head start, but all truly effective leaders are made, not born. Today, many of the practices we employ in coaching, leadership development and learning are effective because they're consistent with--and take advantage of -the way our brains function. At the same time, neuroscience not only provides us with some new and exciting change tools but can also tell us which coaching practices, tool and techniques are ineffective and need to be updated or replaced. Clearly we are at a point where all people involved in people development need to incorporate neuroscience into their practice.    BCI's Behavioral Research  Laboratory:   .                       "Knowledge of Zeus and Skiffington's validated, state of the art coaching                        technologies and their potential for your business will ensure that you have                        decisive competitive advantages."  -M. Ramsey. HR Director, Wilkinson Group  What you measure is what you stand for.                          What gets measured gets done.                                                 You can't change what you can't see. We live in the age of assessment and diagnosis. From satellite imaging to the MRI to genetic mapping, diagnostic excellence drives individual, social and organizational progress. Today's coaching solutions must be rooted in cutting-edge coaching technology, hard facts, leadership science and proven best practices. Experienced people developers know that valid, accurate behavioral information and insight are the building blocks of great decisions. The question isn't whether the right information and insight are essential. The question is how to get it. The Behavioral Coaching Institute (our parent organization) is internationally recognized as the leader in building the next generation of coaching models and diagnostic tools to help you generate the information and insight necessary for you and your clients/people to make great decisions and real progress. Whether the question is identifying and improving leaders, establishing personal and organizational alignment, understanding a team's performance, or enhancing executive skills, insight etc, -these behavioral models and tools provide the answers you need to drive exceptional performance. Dr Perry Zeus and his team are engaged in ongoing research to develop data, knowledge and expertise in several coaching practice areas. The research not only continually advances the quality of our world-best standard certification course but also the follow-on support provided to our graduate coaches -ensuring they have access to the latest, validated coaching technology.   The Behavioral Research Laboratory is the research arm of our Center of Applied Behavioral Coaching (CABC). The CABC, as well as our Graduate School of Master Coaches, is part of the Behavioral Coaching Institute. The Laboratory conducts state-of-the-art research on issues that affect human and/or organizational performance, change and learning (coaching at work). Research findings are also published in our journal articles and text books by McGraw-Hill Education (New York).. Ongoing research is conducted in the areas of: Best practices and benchmarking Instrument validation Descriptive and comparative studies based upon industry, organizational characteristics, geographic region etc.        > Course Content Details..               Around the world more and more mature, accomplished professionals are reengineering their skills to practice a life affirming coaching model of personal and business development. We help independent, small and large firm professional coaches, consultants and internal coaches/managers construct the road map and then build the roadway to securing a successful coaching practice/program. Fast Tracked, Focused, Customized Learning...     Clarity. Accelerated, shorter learning. World best standard. Practical application. Industry focus.          Industry recognized certification     Our blend of individualized/tailor-made course content, proprietary methodology, tools available for         re-branding and 1 to 1 personalized instruction is unprecedented in the coaching industry. It all adds          up to one thing: professional success.     No one else offers what we do. No one else produces world-class organizational coaches who are         able to practice at a world-best standard with organizations anywhere around the globe.                          "The BCI's Graduate School of Master Coaches's graduates are considered the elite in                          their field of practice. The designation as a graduate of the Institute's course is an                          invaluable marketing and sales tool for any professional coaching practice striving                          for industry and client recognition."                           - AAP News. March 2015                           "BCI's advanced short-course contains more resources, material and                             knowledge transfer than any other long term coach certification course"                            -BCI Survey -Center of International Education.2016      Fast Tracked career development via tailored-made,           1-to-1, accelerated learning...      -This faster, more comprehensive and more sustainable individual learning is achieved through .only inviting qualified students who have a suitable background and the capability to successfully apply what they       have learnt in the course   1-to-1 Pre-Course Work to best prepare the participant to maximise their course time. -and- post-course 1-to-1         mentoring to support the application of the new learning and skills    by using a customized, One-to-One or (very) Small Group format the student is able to focus on their individual needs        and learn in a private, personalized and comfortable learning environment    the learning objectives come from the goals selected by the learner at the beginning of the course   the course content, depth and focus is dictated by the learners' self-directed approaches to meeting each of their        goals   this is a unique learning situation where the facilitator and student establish a personal connection and work together        as equals versus the student being feed cookie-cutter material by a trainer in a traditional "classroom environment"    the course integrates non-traditional development techniques (peer-based, self-directed learning, systems thinking,        reflection and inquiry) and applies them to achieve the individual learner's set goals   the course style is experiential, "hands-on" with the student actively applying what they are learning to their specific        workplace situation   the course integrates personalized role plays, case discussions, ongoing feedback, support, inquiry, reflection and        supportive challenging   the 'world-best standard' course is "industry focused" versus theoretical   the learning process is guided, supported and validated by the Faculty member's "real-world experience and advice" and        training as university educators   the use of Accelerated learning principles -whereby the course material is presented to best fit the students'        preferred learning style   the individual student is able to directly tap into the Faculty member's extensive library of knowledge and experience as        some of the world's leading educators and practitioners of organizational coaching   the student obtains a set of comprehensive resource manuals that is meant to be used as an ongoing       learning program/library of information beyond the course     a follow-on course mentoring/support program and our Project Support Program ensures ongoing       learning, the successful application in "real-time" of what has been learnt, and provides a means to       resource further specialist knowledge on a "need-to" basis.       Bottom Line: The Institute's proven course has been the source for hundreds of existing and new coaches               worldwide seeking a direct route to success in their chosen profession. Our exit poll of all graduates               consistently show all learning needs are not only meet, but exceeded. -And, our follow-up post-course polling               confirms the high success rate of all graduates in their practice (see also above: 'Testimonials'). Of course, as               with any discipline, developing enduring coaching skills takes place over time with practice and commitment.                Note: At the end of the day, the Coaching Institute can provide all the technical tools, techniques, templates                        and guidance and support necessary to achieve world best-standard practice, but we cannot provide the                        requisite personal skills and motivation that a coaching practitioner requires to be successful. That's                        why our course is not open-for-all and we also employ a genuine criteria of selection for enrolment. ___________________________________________