Contents: coaching certification, executive coaching, certified coach, coaching course, coaching certification, workplace coach training, executive coach training, certified  coach, certified coaching course, coaching accreditation, coaching certification, executive coach certification, neuro-coaching course, neuro behavioral coaching course, accredited coaching course,

  - Courses conducted around the World -

 "When a potential corporate client sees that you have been certified  by the Institute's Graduate School, the odds are much greater that you will be awarded the job."
  –R. Johnson, Senior Executive Coach, Executive Solutions 

 "Today, to obtain the necessary certification, behavioral-based coaching tools and skills, fortunately one doesn't need to enrol in multiple degree courses in organizational, clinical and developmental psychology, human resources and leadership development...The Graduate School of Master Coaches certification course is recognized throughout the international coaching community as the best certified program available to gain access to the latest behavioral change technologies."
HR News, 2019

   
" Dr. Skiffington and Dr. Zeus were early pioneers in today's modern workplace coaching field. After establishing one of the world's most successful coaching practices, then writing the ultimate reference coaching books on behavioral change coaching their international Coach Training School has now certified tens of thousands of coaches from over 60 countries."
            - News of the World

   -accredited, university-trained educators and facilitators who preferably network with other coaches around the
 world so they can establish international ‘best skill practice standards’

   -experienced coaches who practice what they teach.

   -experienced behavioural scientists who are licensed to instruct in the use of validated behavioral change tools
 and techniques..  

Credentialing issues:
.-"The requisite knowledge and expertise of coaches is also related to the issue of credentialing. As we noted in our second book, the question of coaching credentials and licensing remains a concern for many coaches. As yet, there is no agreement on training and academic standards, requisite competencies, a code of ethics or ongoing professional development.

Clients, coachees and the general business world have the right to know what they can expect from a coach in terms of their credentials and expertise.

To date, there is no association that has been accredited by any government body and certainly none that is truly representative of full-time, professional, practicing coaches in the workplace. The reality is that some of the larger "international" coaching associations were privately founded by commercial training companies for the purpose of externally ‘legitimizing’ their training courses. These types of associations typically have a private business agenda that concentrates on adding large numbers of members to their database for commercial purposes. 

Finally, the coaching discipline is still in its formative stages of development and we suggest that clients and coaches be cautious of private member organizations that claim to be representative of the profession. If prospective coaches wish to network with like minded professional coaches, they should undertake research regarding the coach training school’s student and teaching profile. Ideally, the school should have some form of federal or state government association, or better still, the government as a client."

 - Excerpts from ICC Conference Paper (Coaching credentials and accreditation) presented by Dr Skiffington (BCI Co-Founder)

"External Business coaches are in great demand by small, medium and large businesses alike. Such is the demand Corporate coaches can charge from $1,500 to $2000 a month for three or four 30 to 60-minute conversations. Some charge as much as $1,000 an hour. So a lot of them are earning far more than psychologists. " 
-Time Business News

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• Option for Post-Course Personalized, Tailored-Made Mentoring:
   **Class Size 1-to-1 or Very Small Group (Max 4 persons)
  
  This program is uniquely delivered one-to-one to each participant. -This is a major and fundamental change to traditional professional development. No other Coaching Educator has a similar low facilitator to student ratio. By working face-to-face and one-to-one versus via e-learning or in large groups we can tailor/"best fit" the program to the student's style of learning and open the door to personalized, faster and more comprehensive learning - and more importantly, to success for every learner, regardless of background and individual differences.
  
  Learning by doing must be personalized to a student's needs if it is to be effective. This includes not only the content and structure but also how an individual processes information, how much they know and the style of learning they prefer. Individualized learning must also be based on an assessment of the student's needs. As the Masters level course was developed by Zeus and Skiffington (who have designed coaching degree status courses and lectured at some of the world's leading universities) the graduate is assured of the highest standard of instruction.
   

• 
   - Accelerated Learning:
  The use of Accelerated Learning - which uses the whole brain approach to learning and where the learner is viewed as an interactive player. - And why would we want to apply accelerated learning to our coaching programs? 
  
  A: Researchers have found that people work and learn more effectively in a positive, intimate and emotionally supportive environment. 'AL' techniques take anxiety and competition out of the environment and replace them with positive energy, positive speaking and genuine collaboration. Using 'AL' techniques simply means we can accelerate the learning process by working (one-on-one) with an individual's preferred learning style. By optimizing the time available we can accomplish the learning in a much shorter time than by using conventional methods. It also means we can manage the conditions that enhance learning, reduce barriers that impede learning and produce the highest level of participant satisfaction and accomplishment.

• The course is aimed for: a) busy professionally qualified and experienced practitioners and, b) qualified persons desiring to become a coaching professional - who require a:
   -  personalized, modularized, short course tailored to fit their needs
   -  flexibility in delivery, and
   -  a world-best standard course offering certification and follow-up support.
  
  We carefully screen our applicants so that you are in the company of other seasoned people developers and practitioners in their field. Participants include Consultants and Coaches in private or group practices and internal professionals typically in HR, OD and Senior Leadership Positions wanting to formalize their learning, deepen their skill set and obtain internationally recognized certification. Other participants include professionals in the fields of education, sport, medicine, health, psychology and law etc.
   

• Depth and Breadth:
  There is a close working relationship and industrial collaboration between the Institute's Graduate School, organizational bodies, companies, academic institutions and various coaching organizations. This ensures the maximum effectiveness of the industry-driven training. No other course contains the depth and breadth of professional coaching best-practices, models, tools and techniques.
   

• Highest Level of Professional Coach Training:
  This Masters-Level course is invitational and is not an open-programme. There is a strict criteria of selection. Select graduates can expect to graduate as the 'elite' (highly-trained practitioners) in their field. In the emerging field of coaching, you can find distinction through credentialing by a one of the world's leading coaching authorities.

The Institute's worldwide Coaching (Research & Development, Teaching and Consulting) work:

--As respected authors and authorities on behavioral change and coaching, Dr Perry Zeus (the Institute's Founder and Chairman) is renowned for his research and educational work: 
 

		Behavioral Coaching Institute:
The Behavioral Coaching Institute (our parent organization and provider of the Master Coach certification) is recognized as the world's leading specialist developer of 'world-best' standard coaching technology for the workplace with a behavioral-science foundation.  The global Institute researches, develops and supplies coaching tools and techniques, professional practice protocols and guidelines, text books, articles and provides critical professional support services such as: certified coaching skill courses and follow-on mentoring, program development and the partnering with graduates in the provision of educational services.
"BCI has established itself as a trusted "knowledge broker" to its international clients, and done              what few have ever been able to accomplish: integrate behavioral science with principles of              coaching learning and change into practical, proven professional development models."- HR Monthly

 

Center for Applied Behavioral Coaching:

 

			BCI's Graduate School of Master Coaches:

Our Coach Training School is the executive education arm of our parent organization the Behavioral Coaching Institute (BCI). Closely involved with industry, since 1996, the School has produced over 1,600 graduates across the world from our industry-recognized certificate program. Many of these graduates are now established, successful coaching practitioners in various industry, government and private service sectors. We maintain a large global network of alumni and friends, with whom we actively build a strong lifetime professional and personal relationship. As a private, specialist learning institution we are able to forge strong working relations with our alumni and friends to bring more value to their careers and areas of interest.

Our Graduate School's CMC course has been undertaken by members of various federal, state and regional governments eg: Government Defence and Education Departments, the US Government, Hong Kong Government, Australian Government, Canadian Government, UK Government, Singaporean Government plus leading universities and many Fortune 500 companies and internationally renowned banking institutions etc. Our introductory level coaching text books are required reading in over 40 renowned higher learning institutions, such as; Toronto, Michigan, Sydney, JFK, Harvard, Beijing and Oxford Universities, -who provide business-related degree courses, such as MBA and Psychology degree courses containing a coaching component.
.

		ICC Membership: All CMC graduates automatically qualify to become full members of      the International Coaching Council (ICC) -and therefore subscribe to a professional      code of practice. As independently verified by Wikipedia (the online encyclopedia)      -there are only three standards and accreditation bodies that are internationally      recognized (lead by the ICC).

  Contrary to the myth, there are approximately 20 odd coaching accreditation bodies around the world

   Again contrary to the myth, today there is not one coaching association that is recognized by any state or federal
       government around the world. 

  The Institute's 'industry focused', Masters-Level CMC Certification (awarded by the Behavioral Coaching Institute) is recognized
      by companies and organizations around the world. 

  The CMC Certification Course is recognized by many Government Accredited Professional Associations (as part of their
      Continuing Education professional development programs) responsible for the supervision and training of professionals
      working in areas such as the behavioral sciences, management and human resources. For example; Perry Zeus's
      Coach Training and Credentialing Institute is approved to offer continuing education as required by the State of California,
      Board of Behavioral Sciences (Provider #PCE 2864) .

  Our courses are by 'invitation only' and not open to all.

  Our graduates realize the value in distancing themselves from the rest of the fuzzy marketplace

  Our graduates strive to be the best they can and therefore demand the best education and support available to them.

  We ensure our graduates already possess the personal skills sets and organizational acumen to succeed as a professional
      coach. 

  Zeus and Skiffington's introductory level coaching textbooks form the basis of coach training modules in universities
      and training schools around the world. However, her own "hands-on", "how-to" courses are ten steps more advanced than their
      books.
    
  Many coaching processes pioneered over the last decade by Dr Perry Zeus and Dr. Skiffington  -including the
      Behavior-based coaching models --which integrate the most advanced research on adult development and human
      systems theory into elegantly simple and highly effective validated coaching models -are taught to each student so
      they can effectively apply them in their work.

  The Graduate School's faculty team are not only a respected educators but are also widely acknowledged as leaders in
      their research and development of proven workplace coaching practices and methodologies for developing individuals and
      organizations (corporate, executive, small business, educational and government). 

  The real value in certification is most apparent when you are presenting your credentials to a prospective client. On the one
      hand, there are thousands of unsuitable persons who have being trained in an impersonal, assembly-line classroom
      or production-line internet training school/college/university by trainers or academics who have never reached or practiced the
      levels of coaching they claim they can teach -compared to- the professionally committed individual who has been personally
      trained, mentored and certified 1-to-1 by a Faculty member of our Institute. (Note: All of our faculty team are world renowned
      authorities on workplace coaching, are acclaimed educators, coaching masters and also best-selling authors on the subject
      matter.)  

  The Institute's name and our international reputation, as represented by our certification, are an invaluable aid to any coaching
      practitioner seeking credibility and recognition as a highly trained competent professional.

   In Summary, Coaching Certification via the Institute's Masters-Level Course :

• ACKNOWLEDGES your 'world-best standard' professional training, ethical practice and coaching credentials 

• IDENTIFIES YOU as a qualified, credentialed provider personally taught by an acknowledged world authority and,

• is a way of distinguishing yourself from other "coaches"

.
   Upon completion of the Masters-Level Coaching Course the graduate is awarded the
      CERTIFIED MASTER COACH designation by the Behavioral Coaching Institute.
.        -Publicize Your Certification:
            Those individuals who have also demonstrated a commitment to their ongoing professional development -eg; pre-
            and post course mentoring with the Institute's Course Facilitator are listed on: 
                         1) this website's Graduates/Alumni Register/Directory (see top-of-page tab: 'Graduates Directory', 
                         2) the Behavioral Coaching Institute's (our parent organization's) online Directory, and,
                         3) on Master-Coaches.com -the global Directory of Certified Master Coaches. 

            Graduates are able to refer their clients and prospects to their registration/listing in the directories as:
                         a) validation of their high standard of training and,
                         b) that they have been certified as a coach by the Institute and, as such, automatically obtain ICC
                             membership. Graduates are also granted the right to reproduce the above (CMC*) designation logo
                             on their resume/promotional material etc.  
.

	MARK of EXCELLENCE*	-Gain prestigious recognition:

Coaching, by nature, is in a continual process of development and draws from a wide range of behavioral sciences and professional disciplines. Professional coaching has little resemblance to the fuzzy 'model' promoted and sold to unqualified persons by the large online course marketers, many regional providers and commercially oriented "international coaching" associations.                

    Who is this Elite, Campus or
          Online Masters-Level
                Program for? 

• Qualified individuals who would like to develop an external coaching practice to empower individuals, executives, corporate communities and organizations.
• Internal Coaches who want to develop new applications, add new skills and possibly look at the external marketplace in
  the long-term
• Key personnel, HR executives and other managers involved in an existing coaching program or professional/personal development within an organization.
• People who are in leadership or key management positions in organizations who wish to develop best practice coaching initiatives.
• Consultants, educators, trainers, psychologists etc. who wish to: a) offer value-added services to current clients by learning industry-proven, world class coaching processes and techniques and, b) learn proven marketing and business strategies to significantly expand their markets. 
• Successful Coaches who want to take their practice to a world best standard next level

Masters-level Certification that highlights your assets and utilizes your experience 

You're a busy professional and don't have time to spend on things that don't work.
 You've tried different coaching courses and seminars over the years, picked up a few useful ideas but none of it was really "new" or substantial. 

In fact most of what you found was basic stuff that oversimplifies human behavior, personality, motivation and learning. You're looking for a better way to acquire, accelerate and retain skill development but it has to be supported by evidence, have a scientific basis that isn't theoretical and doesn't require lengthy training, be accessible, provides a solid expandable platform, delivers measurable sustainable results and it must be cost-effective.

 -Why spend valuable time trying to reinvent the wheel and locked up in research or attending "fluffy", group generic coaching classes conducted by "novice coaches" or worse still "trainers" who have been trained by another "trainer" to deliver the course. The Institute expert, experienced Faculty provides you the benefit of their years of work and experience and a course tailored to your specific coaching needs.

Our proven coaching tools and processes take the "fluff" out of coaching and help you get the results your clients or employees want. You'll also receive hundreds of pages of materials to use such as: worksheets, guide notes, reading materials, forms, checklists etc.

Pre-Course Preparation

To help you fast track your studies -we have provided an early commencement/study date. This way, you are not restricted to commencing your studies on just the first day of the intensive course in which you have successfully enrolled.

The pre-course mentoring ($us295 per session) allows the student to establish a working relationship (in advance of the course) with their course facilitator via; reviewing their preparation, receiving any guidance re: their need for any further reading or research to best prepare for the course, discussing their learning goals etc.. Note: Typically 1 pre-course session is sufficient.

This above preparation ensures that participants are having their needs met from the first hour of day one of the short course

Post-Course Mentoring:
    - Career Development / Professional Support: -"how to successfully apply what you have learnt" 
The importance of professional support has long been recognized by leading professional representative bodies and organizations around the world. Many Fortune 500 clients now require their coaches (internal or external) to show that they are engaged in a mentoring program as part of good practice

 .. Self-Study or select from 3 Format Options: 
-  Fee Schedule 

Format # 1.	1-to-1 Distance Learning In your Office/Home  -  Self-Study plus 1 Facilitator with ONLY 1 Participant.(Videoconference) Mentoring option.   -- For Program Fees -See 'Course Registration Page'
Format # 2.	-PUBLIC COURSE -for professionals from different places with similar learning needs  -held at a BCI course venue Note: 1) Organizations/Businesses also have the opportunity to apply for a tailored version of the Master Coach Course to be conducted onsite (in their offices) for a small group of employees (at a special discounted group rate for several or more persons -see below 'Existing Small Group').   2) To register your interest - see:- 'Registration of Interest' Form -web page.
Format  # 3.                                       -  IN-HOUSE CORPORATE COURSE -for organizations around the world . -To register your interest in the above course format - go to the- 'Registration of Interest' Form -web page.          "This tailored course in 'best practice coaching management' gave us new meaning to coaching. It showed us how to build, bench mark and better manage programs that  deliver accountable, measurable outcomes."                                                 - N. Peterson. Global Training & Development Director. ICM  All In-house Courses are tailored to the client's needs:  Over the last decade the Behavioral Coaching Institute (BCI) has worked with hundreds of organizations in assisting them to establish 'world best-standard' coaching practices.                                     For more -see: Special Corporate Education Page..