The path for measurable, sustainable SELF TRANSFORMATION !
Become the person you want to be!!
Our very identity (the very essence of who we are) is
enmeshed in our brain’s neural circuits.
- When our mind changes, our brain changes, too. What flows through our
mind sculpts our brain. Thus, we can use our mind to change our
brain for the better--which will benefit our whole being, and
every other person whose life we touch.
In this course you will learn how to use the Institute's
proprietary Neuro Self Transformation
Behavioral Change Models -see below page*) to activate these brain
states, and rewire the brain --for greater performance, well-being,
fulfillment and inner peace.
Neuro Self Transformation
incorporates the principles of Neuro-Based Coaching
-that involves helping people identify and manage their true self
and their positive behavioral drivers that; a) produce the most
effective results in either or both an organizational setting and
their personal life and, b) enhance their well-being. As a result,
clients become more knowledgeable about themselves and their world,
as well as become more successful, healthy, vital, adaptive and
The five primary influences to Neurocoaching:
1) Neuropsychology / Neuroscience -the study of the
relationship between behavior, emotion, and cognition on the one
hand, and brain function the other.
2) Emotion Focused Approach – how to become aware of and make
productive use of emotions that control how we think and our actions.
3) Evolutionary Psychology - explains mental and
psychological traits as the functional products of natural
4) Cognitive-Behavioral Approach -how to enhance thinking
skills, conceptual thinking and decision making e.g.;
5) Solution-Focused Approach - focusing on solutions not
problems e.g.; finding out what works and doing more of it and
stopping doing what doesn't work and doing something else.
Neuro Self Transformation is an integrative solution-oriented
approach to behavioral change primarily
based on advances and research in
the field of neuroscience.
Today, the fields of
neuroscience and quantum science allow us to go well beyond just a
cognitive approach (just changing how we think)! Traditionally
change agents take a costly, time intensive cognitive approach (via
training, coaching or therapy) that only provides limited results
(50% to 60% success rate even when delivered by qualified
Todays behavioral science confirms that you can change your brain to
become who you want to be.
The belief that we are the same one moment to the next, or one year
to the next, is a delusion. Neuroscience shows us that the brain and
body is constantly in flux and that there is no unchanging, fixed
SELF. The ongoing breakthrough research in neuroscience provides us
a blueprint how to teach people to easily access and exchange their
primary behavioral drivers to obtain more sustainable, favorable
Self-exploration and Self-discovery -leading to Self Integration.
Some of the basic components in the Neuro Self Transformation (NST)
Change Models that allow people to exchange
behavior patterns / modify their actions to develop themselves are:
Multiple Selves, Reframing, Directed Visualization, Self-Dialogue,
Advanced Role-Playing, Mindfulness and the use of key Emotions –with
the following key psychological principles: Self-Concept, Self
Esteem, Self Identity and Working in the Conscious, Unconscious and
Super Consciousness Zone etc.
Recent research in neuroscience has provided insights into the
cognitive basis of these components.
Neuro Self Transformation has
4 primary, fluid Models of Change, that can be used separately or together.
The Models of Change are all about discovering our true potential. A
potential we may never possibly achieve, if we were not able to
communicate with ‘Selves’ -to discover the ‘You’ that we were always
meant to be.
The below 4
Models incorporate evidence-based
methods that bring about changes
in neurological networks responsible for emotional self-regulation
proven Behavioral Change Models
(developed and copyrighted
by Dr. Zeus and BCI) are used by our Corporate, Government,
Institutional and individual clients around the world and have been generating measurable, quick
results for over 15 years.
Emotional Needs (EN)
Multi-Selves (MS) Change
Self Imaging (SI) Update
Some key aspects of the
Behavioral Exchange Models:
The ‘secret of our life’ and purpose
of being -In Search of our True Self.
The "True" Self is the final level of awareness, it is peaceful,
harmonious, and averse of dominating emotion.
Emotional Reactivity to stressful life
Emotional balance is achieved by the
free flow of information within the mind-brain-body system.
Maladaptive emotions with attached negative
beliefs block the flow of
information/self-awareness resulting in lower than desired levels of
well-being and performance. This then
becomes a habitual response to
specific life events as the brain
establishes neural networks that become increasingly automatic and
The way to remove the blockage is to help the individual access and
replace maladaptive emotional drivers
with positive, resourceful
emotional states/drivers. NST
repatterning of neural pathways is executed by way of
supportive feedback in a calm, relaxed
physical and mental state.
By using NST the client is not only shown how to restore the
function of the prefrontal cortex during the change process but also
empowered to self-regulate emotions so they don’t elicit unhelpful
actions or habits. If people are not aware of the emotions driving
their impulses then they can’t subjectively or cognitively control
the impulse to their action. Hence why a mindfulness component
of the Models helps them identify their impulses.
We cannot locate the source of our
self as our brain does not have a specific location associated with
the self. It is simply the height of emotional sensitivity or
state of mindfulness where one is aware of what is happening as
opposed to letting things dwell in the semi-consciousness as
emotions driving behavior. Gaining Emotional Awareness allows us to
see our environment without the baggage of assumptions, heuristics,
and other cognitive biases. We can see what is actually in front of
us and make clear decisions without unbiased perception that brings
us closer to fulfilling our potential and purpose of being.
Fulfilling our potential
-through NOT changing ourselves -but rather, to achieve the best
outcome required today, exchanging Default Behavioral Drivers with Misplaced Drivers that have worked well our
in the past ..
Through achieving authenticity by aligning our behavior with our
vision of a successful outcome/future, we can permanently change our
existing relationship to ourselves and satisfy a host of deeper needs. We can
recognize default behaviors and even reclaim rejected, repressed,
abandoned or misplaced parts of ourselves and integrate them into
our essence, which is so crucial to our sense of well-being. Through
challenging ourselves we can obtain self-knowledge and
self-acceptance. And, by honoring all of our ourselves, we do not
diminish the difficulty of our self-development -rather, we instead
accept ourselves in all our human complexity.
All behavior models involve processes,
most of them unconscious. NST’s 4 Change Models also helps clients
understand the unconscious processes that combine to form particular behaviors. Once you and your client know exactly how and why they
behave or feel certain ways in certain situations you can help them
exchange relevant behavioral drivers so they can feel and act in a
more positive and controlled way to produce desired outcomes.