Next-Generation Executive Coaching Models and Tools
Advancements in Leadership / Executive
What is Neuro-Behavioral Coaching?
Today’s modern, scientific coaching toolkit bears little resemblance
to the outdated coaching tools of yesterday still in popular,
Yesterday’s "executive coaching profession" had little, peer-reviewed, documented success
and included many self-labeled ”coaches” who had no formal coach
training or undertook low-standard, cookie-cutter, coaching courses
propagated over the internet to a mass-market.
Today’s knowledgeable client-users of corporate / executive
coaching demand demonstrated research
findings to ensure intervention protocols are aligned with best
Before any coaching contract of services can be offered, workplace coaches need to first assure potential clients that their toolkit and
knowledge sets are not outdated and unproven. Unfortunately most workplace
coaching methodology and techniques, still in use, is unsupported by research
Professional coaches need to assure a sponsoring client that their
toolkit (intervention models of change) are supported by qualitative
methods, data gathering and analysis, exact measurement and has
produced clear statistical evidence of success.
See also: Mental Skills Coaching for Sports
and other professions >
Use of obsolete or improper Workplace Coaching Tools
Many of today’s generic coaches provide potentially harmful and
dated analytical techniques. These coaches are simply not qualified to
practice in the domain of personal / professional change and
learning and certainly unqualified to deal with anything related to
behavior (what we do or say). The old, simplistic coaching models
(designed in the 1950’s) still used by the majority of workplace
coaches today were originally designed for simple goal or skill
related learning efforts in sport.
The executive coaching discipline has even been hijacked by NLP or neurolinguistic practitioners. NLP is widely regarded as a
pseudoscience and not a true science. It is not accepted in any
serious scientific circles and no college teaches NLP. Very few
psychologists even know it and it also lacks credibility in the
Many coaching practitioners falsely claim in their marketing efforts
to use behavior changing coaching tools. On close scrutiny of their
coaching models they are merely using an outdated workplace skills
focused training model. Behavior is not analyzed or measured and
results are only quantified in terms of skill acquisition that, as
confirmed by various studies, in the greater majority of cases,
proves to be unsustainable.
Some “coaches” even claim to practice Neurocoaching or Behavior
focused coaching simply because they undertook a mass-market / open
to all, coach training course under a false promotional banner
labeled “scientific coaching”. Next generation coaching goes beyond
false promises about change and employs research-based and
scientifically validated, neuro-behavioral change models (using a
holistic, Brain-Mind-Body Approach).
NEXT GENERATION WORKPLACE COACHING TOOLKIT
To successfully compete in today’s sophisticated coaching
marketplace coaches need to take advantage of the advances in
learning and change technologies and make the shift to best-class or
world-class coaching standards. Today, scientific research and
breakthrough methodology is leading the
design and delivery of workplace coaching that enriches
learning and accelerates the mastery of critical behavioral change
Next generation learning and change is not just about the
acquisition of the latest methodology. It’s about...deep, profound,
powerful self-awareness and self-change experiences....whole-person
development with consistent, lasting, measurable success.
Developing the Next Generation of Leaders
True leaders are consistently engaged in a path of self-discovery
and as all great leaders would admit, the path is never linear nor
predictable. Hence the need for tomorrow’s leaders to receive
objective feedback and guidance to continue their personal growth
trajectory. The objective voice of a behavioral focused coach offers
great value not only for current leaders—but for those aspiring to
Workplace / Executive Coaching
Successful senior executives and team leaders, coached by today’s
next generation coaches (internal and external), are empowered how
to best shape their next generation workers. Workers in this
pipeline are prepared in various ways to excel via coaching. In a
sense, a team leader’s legacy is developing a pipeline with
high-potential workers who graduate to more senior positions.
today’s New World, the market value of organizations depends more on
intangible assets especially human capital than on tangible assets.
Employing and keeping the best employees in the organization is a
part of this deal.
Organizations must learn how to:
- raise the level of organizational learning and growth,
- increase the level of employees’ psychological balance, mental
health / well-being and,
- improve mental skills, positional skills and abilities through
providing a growth and resilience program where knowledge is
created, the latest neuro-behavioral performance and change tools
are shared and applied and self-coaching becomes a habit.
Next Generation Coaching plays a vital role in helping an
organization’s people increase their overall
productivity, well-being and happiness. In turn,
productive, healthy and happy employees work harder and care more
about the success of the organization.
Companies realize that if they want to get ahead of the competition
in today’s challenging trading conditions and best prepare their
people to excel, they need more than just
yesterday's outdated executive coaching
or training approach using an obsolete development toolkit.
Next Generation Coaching ignites people’s well-being
levels, creativity, intuition, IQ, EQ, smart decision making and
output levels that transforms management and the workforce to drive
consistent, high productive results and a happier, healthier
The NEXT-GEN STRATEGY
Executive Coaching Tools and Models is the past -but it can be a stepping stone for
companies towards taking the next strategic step and not being left
Neuro-Behavioral Coaching with business
objectives presents unique sustainable, long-term benefits,
particularly in a time of economic uncertainty and increased
competition. Organizations that have embraced Next Generation
Coaching are able to best
plan for future leadership and talent needs, integrate workforce and
talent initiatives, and leverage innovative technology solutions.
Today’s next generation coaching integrates research from many
proven human development fields (such as: Neuroscience eg;
brain-mind-body approach, and the Behavioral Sciences eg;
Psychology and Neuropsychology) into a validated, easy-to-learn, user-friendly, model of practice.
Workplace Next Generation Coaching incorporates knowledge from
various psychological fields (behavioral, clinical, social, developmental, industrial
and organizational), systems theories, existential philosophy,
education and the management and leadership literature.
The Behavioral Science that provides the foundation to Next-Generation Coaching
A genuine behavioral change intervention employs Cognitive
Neuroplasticity Models of Change that are experiential in nature and
also integrate components of:
→- Behavioral change therapy
→- Emotional realignment therapy
→- Neural shaping
→- Mindfulness based cognitive restructuring
→- Gestalt therapy
→- Transpersonal discovery
→- The Psychology of Selves
→- Positive Memory Reconstitution
→- And the following key psychological principles and techniques :
Self-actualization, Self-Concept, Self Esteem, Self Identity and
Working in the Conscious, Unconscious and Super Consciousness Zone,
The targeted behavioral intervention's objective is to have the
client achieve perceptual self-awareness and learn powerful,
self-empowering, brain-mind (behavioral driver exchange) techniques
for peak performance, rejuvenation, well-being, health and
the reasons why Neuro-Behavioral coaching has been quickly adopted
as the premium coaching model is that it allows for data to be
gathered on specific, targeted behavioral drivers impacting the
application of a professional skill or behavioral aspect to be worked
on. By using appropriate validated, change instruments, these
targeted behavioral drivers can easily be measured, evaluated and
exchanged in an accelerated change process (see above diagram)..
Next Generation Coaching, with its emphasis on research and
evidence, provides professional people developers and sponsor
organizations a validated and proven human capacity growth system
that greatly increases the chances of effecting lasting, positive change.
Exchanging behavior drivers cannot be achieved by using the many
simplistic, outdated models of coaching still widely promoted in the
coaching industry / literature. Many so-called "certified coaches"
churned out by the scores of online coach training providers are
simply doing more harm than good. Meantime, many large, high-profile
coach training schools are still teaching ‘old-school’, outdated,
simplistic models of coaching dressed-up as modern coaching. In
reality these low-level courses are just ‘regurgitating’ re-labeled,
old performance training and counseling strategies or, in some
cases, scientifically unproven fuzzy techniques.
More than ever, coaches require the latest available,
scientifically proven learning and change tools to help all people
best manage the daily challenges they face in an evolving,
ever-demanding 'new world'.
The challenge of modern coaching tools lies in firstly
clearly identifying the learning and change needs of the client and
then using the best available, proven and reliable next gen tools to
meet those needs.
Today, there is a “new alliance” between the behavioral sciences,
neuroscience and psychotherapy. The result is Next Gen Coaching sweeping across the global
organizational / business landscape.
Be part of the future
Today’s next generation coaches surpass yesterday’s first-generation
coaches knowledge, skills and practice standards.
The Behavioral Coaching Institute’s
courses are acknowledged as the
global leaders in Next Generation Coaching.
Professional people developers need to quickly upgrade their
and learn how to adopt neuro-behavioral
skills and tools focused on driving bottom-line / business outcomes and balancing
the behavioral needs of all people, or be left behind.
Brain-Mind-Body approach to human capital L & D programs
The Behavioral Coaching Institute (BCI) has been conducting
workplace development and change coach training courses with leading organizations across the world for over 25 years.
While the Institute's cutting-edge, courses focus on how to enhance behavioral
(what we do and say) levels at an organizational level, they
also take a holistic, brain-mind-body approach and contribute to the
broadening of people’s quality of life, health (mental and physical)
and overall well-being / happiness.
Neuro-Behavioral focused coaching Change Models and Tools
By using the latest human performance psychology from the fields of
neuroscience and neuropsychology the Institute’s students
to assist all people, in all positions to refine their mindset,
emotional control, neuro-behavioral patterns and way of thinking.
The Institute's constantly updated, cutting-edge courses present students new,
possibilities for improving and enhancing human performance and
Students learn how to develop interventions employing the
Behavioral Enhancement Strategies and evidence-based, Neuro-Behavioral
Change Models and Tools enhancing optimal performance and cognitive skills required to
triumph in the good and not-so good times.
The Behavioral Coaching Institute
(established 1994 -world's first professional coach training School)
Behavioral Coaching Institute’s
(BCI's) internationally, recognized Coach training courses meets the
critical needs for people development practitioners to be trained
(via fast-tracked, Self-Study/E-Learning course format) in the use
of a range of validated, reliable, neuro-behavioral change models,
tools and techniques with a user-friendly, coaching delivery model.
years ago, we saw a gap in people development workforce coaching and
training programs and realized that a holistic brain-mind-body
approach based on the latest behavioral sciences research was needed to best meet both the individual and
organizational needs,” Dr Perry Zeus (BCI Founder) says.
“We cannot fully control the onset of pandemics and economic
downturns, but we can protect our workers by giving them access to
the development and support they need to be their best
no matter what challenges are ahead of them.”
Behavioral Coaching Institute’s range of specialist
courses include; easy-to-follow, accelerated, step-by-step,
intervention protocols and an extensive, proprietary Neuro-Behavioral
Development ToolKit. Measured, sustainable positive results are
generated by clients of our graduates typically within just two to three,
short coaching sessions.
See Course Details>
HIGH PERFORMANCE BEHAVIORAL COACHING
DIPLOMA in CORPORATE COACHING
DIPLOMA in EXECUTIVE COACHING
DIPLOMA in NEUROCOACHING
MENTAL SKILLS COACHING
DIPLOMA in EMOTION COACHING