-World's first professional coach training course.
                                    Established 1994.










" For the last twenty years, the Institute has indisputably been at the forefront of behavioral change coaching worldwide.

As the world’s most recognized brand in behavioral change coach training their graduates receive instant kudos and respect. BCI develop proprietary behavioral change models and coaching tools (not  source it) and they advise many of the companies who are world leaders in the application of the coaching model of learning and change...AND, that means their curriculum is always far more advanced, up-to-date and practice oriented than any other."
ICAA -Centre for International Education, Annual Report, 2016

" Pioneers of the Coaching field".

Dr Perry Zeus (BCI's Founder and current Chairman) is cited as one of the primary "originators and influencers" in the development of the coaching discipline in the first academic text book written on the History of Coaching.
   - 'Grounded Theory of the Roots and Emergence of Coaching' by Dr. V Brock 2009. International
      University of Professional Studies.

    -As cited in
"Brain science research has significant implications for coaching.
When professionals look at coaching from an investment perspective, they want scientifically proven methodology such as behavior based coaching provided by the Behavioral Coaching Institute."

                  Over 5,000 graduates from over 60 countries  

The Institute's invitational, Master Certified



The Certification in Behavioral Change Coaching that declares you’re The Best in your field!

  Behavior Change Certification  -for professionals from HR, Executive Development and a wide range of other specialist fields who require world best-class, scientifically proven coaching tools that generate sustainable, measurable behavior change  
Established in 1994 -the Graduate School of Master Coaches is internationally recognized as the world's first professional coach training institution specializing in behavioral change
  Note:-The Institute has conducted courses at hundreds of universities, corporate institutions and government agencies and our best-selling coaching text books are published around the world in multiple languages  

  - Change Behavior. Change Results!
- Learn the science and art of helping people become more happy, healthier and successful!
  Course Content
- Be taught by acclaimed behavioral change coaching experts! -Courses via Self-Study, Campus or Distance Learning Format  


The BEHAVIORAL TOOLKIT as used and endorsed by many of the world's top 500 companies


   Neuro Self Transformation
-Behavioral Exchange Models -The Self-Transforming Brain


Change Brain, Change Behavior
How to help people become the person they desire to be!!

Obtain easy-to-learn, step-by-step behavioral change methodology to activate these brain states --for greater performance, well-being, fulfilment and inner peace. (As supplied, by the Institute, for the last twenty years, to many of the world's leading companies, hospitals, learning institutions, non-profit organizations and government agencies).
 Read more >


The Institute's internationally recognized Master Coach Course is preferred by 100's of the world's leading people development savvy organizations:
Sony  GE   McKinsey & Co   Citibank  Intel  Howard Hughes Medical Institute  Hong Kong University of Science & Technology  Sing Health Polyclinics  Toyota   Department of Defense  Siemens Medical BP American Express  Credit Suisse   Red Cross  Oil India   Alcatel   Pfizer   Motorola  ANZ  Saatchi & Saatchi NY   BHP Billiton   Fed Ex   Saudia Aramco Motorola  Wells Fargo  World Vision  BAE Systems  Nextel   University Hospital Birmingham  Rockwell Automation  Mount Royal University Petroleo Brasileiro Woolworths  Canada Customs  IBM  Ras Gas Qatar  Shell Global 

         "How do I guarantee success?

 "My Master Coach certification!.. The course instantly provided me the specific behavioral change tools and coaching best practices I needed for my specialist coaching practice to succeed
- Jill Stretton. Owner of  Next Level Coaching.


CERTIFICATION that stands you above the rest..


As the founding Board Member of the International Coaching Council, BCI helps set the global standards for professional coaching.
Note: Today’s rapidly growing marketplace demands a recognized qualification. All Master Coach graduates automatically become full members of the International Coaching Council (ICC -an internationally accepted coach accreditation body and a global workplace coaching industry group). As confirmed by Wikipedia (the world's largest and most respected online encyclopedia) -the ICC is one of only three coach training accreditation bodies that are internationally recognized.   Course Content


    Make an investment in yourself 


The Science and Art of Behavioral Change Coaching
  - Become a qualified, top-level professional people developer by learning, step-by-step, how to design and build a world best-class workplace behavioral change coaching program.
- Our Graduate School's elite Master Coach Training and Certification Program also provides you:
      best business practices, templates/forms and marketing strategies/materials specifically tailored to meet your coaching needs 
      the highest caliber of
personal,step-by-step instruction in how to use the Institute's extensive Behavioral Toolkit (behavioral change techniques and tools that produce measurable and sustainable behavioral change and knowledge acquisition).
      and...it's delivered by the world's leading professional experts in their field.


Our range of Course Formats


   More reasons why the Institute's invitational Master Coach Certification Course is unlike any other:


Self-Study, Campus or Distance Learning Format

   We employ Accelerated One-to-One Learning Techniques  -and significantly reduce your training time and costs!

  Acquire industry-proven Behavioral Change Models and Tools.
For over 20 years the Institute has developed behavioral change models that it has supplied to many of the world's leading companies, learning institutions and government agencies.

  Be taught by an Exceptional, Experienced Faculty.
The Institute's team of global facilitators are all: world renowned practitioners and authorities on organizational coaching, acclaimed educators, behavioral scientists and best-selling authors eg; Dr Perry Zeus (the Institute's Founder) has written over 2,000 published pages on coaching and behavioral change. Faculty

- Training is one thing. However, being certified, taught and mentored at the highest international standard will distance you from others and guarantee your success.  
Course Content


Text Book by Dr Perry Zeus (BCI's Founder)  



find us on:




Business Coaching NEWS 
A recent study estimates that 50,000 people in the U.S. work as coaches (work or life) and the $4 billion market is growing at a fast-paced 18% per year" --MarketData Report, 2016

Coaches serve a $1.5 billion dollar executive coaching market every year in the US." -Harvard Medical School. Dept. of Continuing  Education Report, Nov. 2015

The Asian Institute of Management says most large Asian companies now hire coaches." -Inside Business -July 2015



"Let him who would move the world first move himself."  

Registered as an Education provider from the State Board of Behavioral Sciences, California.
Founding Board Member of International Coaching Council


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