-World's first professional coach training course.
                          Established 1994.




Registered as an Education provider from the State Board of Behavioral Sciences, California.
Founding Board Member of International Coaching Council




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Messages from Course Applicants

 Free 7-Day
 MCC Course

  "The most prestigious distinction in professional coaching today"

for over 25 years
" -HR Review





" For over twenty years, the Institute has indisputably been a leader in the development of the coaching profession.

As the world’s most recognized brand in behavioral change coach training their graduates receive instant kudos and respect. BCI (Behavioral Coaching Institute) develop proprietary behavioral change models and coaching tools (not  source it) and they advise many of the companies who are world leaders in the application of the coaching model of learning and change...AND, that means their curriculum is always far more advanced, up-to-date and practice oriented than any other."
ICAA -Centre for International Education, Annual Report, 2016

" Pioneers of the Coaching field".
Dr Perry Zeus (BCI's Founder and current Chairman) is cited as one of the primary "originators and influencers" in the development of the coaching discipline in the first academic text book written on the History of Coaching.
   - 'Grounded Theory of the Roots and Emergence of Coaching' by Dr. V Brock 2009. International
      University of Professional Studies.

    -As cited in
"Brain science research has significant implications for coaching.
When professionals look at coaching from an investment perspective, they want scientifically proven methodology such as behavior based coaching provided by the Behavioral Coaching Institute."





.15 years ago Dr Perry Zeus (the Institute’s Founder) wrote the first text book to detail the behavioral coaching model.

Today, behavioral coaching has widespread use in the fields of professional and personal development, education, health, sport and psychology.
Not to be confused with ‘behaviorism’ -the scientific basis of behavioral coaching derives from the latest research in the behavioral sciences eg; brain research and brain-based learning.



Invitational Master Coach Credentialing Course

- Register for your Invitation today!
Campus & Online, Self-Study Format


  For over 20 years, this has been the preferred Course, Certification and Designation for professional people developers to distinguish themselves as the best.
  "The most prestigious and respected Coach Certification in the world"     -HR News  


  The tradition continues.. the Institute’s Harvard and Oxford coaching experts constantly update the world’s elite coach training program with the latest applied behavioral change methodology.  

-Accelerated,  Accredited, Certification Program for qualified, busy, professional people developers
- Register for your Invitation today!

No ADD-ON coach training hours, mentor coaching or coaching log required!!


      Over 6,000 graduates of distinction from over 60 countries


 CERTIFICATION that stands you above the rest.


 Learn via our exclusive Fast-Tracked course how to use the latest coaching methodology to help people fulfil their potential and live a more satisfying, happier, healthier life   Read more >


  - E-Learning, Blended Learning or Campus Format.    
  - Full Certification gained upon course completion. No 'extras'!    
- No assessment, post-course supervision or additional
    training hours is required as this is an invitational Program for professional people developers who require the latest scientifically proven coaching tools and best practices that generate sustainable, measurable behavior change.
Register for your Invitation today!

  Established in 1994 -the Institute's Graduate School of Master Coaches is internationally recognized as the world's first professional coach training school  
  Note:-The Institute has conducted coaching courses at hundreds of universities, corporate institutions and government agencies  


      The world's most valued COACHING TOOLKIT!
       Endorsed by many of the world's top 500 companies



  - Change Behavior. Change Results!
- Learn the science and art of helping people become more happy, healthier and successful!
  Course Content
Short, Accelerated Learning Courses via E-Learning / Self-Study or Campus Learning Format  
   Neuro Self Transformation
-Behavioral Exchange Models -The Self-Transforming Brain

    -Learn advanced coaching skills! Course designed by coaching legend Perry Zeus!

    Change Brain, Change Behavior.
-How to help people become the person they desire to be!

Obtain easy-to-learn, step-by-step behavioral change methodology to activate these brain states --for greater performance, well-being, fulfilment and inner peace. (As supplied, by the Institute, for the last twenty years, to many of the world's leading companies, hospitals, learning institutions, non-profit organizations and government agencies).      NST Read more >


  The Institute's internationally recognized Master Coach Course is preferred by 100's of the world's leading people development savvy organizations:  


  GE   McKinsey & Co   Citibank  Intel  Howard Hughes Medical Institute  Hong Kong University of Science & Technology  BP Shell Global Toyota  Department of Defense  Saatchi & Saatchi NY  Sing Health Polyclinics  Siemens Medical   American Express  Credit Suisse   Red Cross  Oil India   Alcatel   Pfizer  Motorola ANZ   BHP Billiton   Fed Ex   Saudia Aramco  Wells Fargo  World Vision  BAE Systems  Nextel   University Hospital Birmingham  Rockwell Automation  Mount Royal University  Petroleo Brasileiro  ICI Woolworths  IBM  Ras Gas Qatar    


            "How do I guarantee success?"
            "My Master Coach certification!..The course instantly provided me a comprehensive range of behavioral change tools and coaching best practices I needed for my specialist coaching practice to succeed"    
-Jill Stretton. Owner of  Next Level Coaching.



 Note: All Master Coach graduates automatically become full members of the International Coaching Council (ICC -an internationally accepted coach accreditation body and the world's premier workplace coaching industry group). As confirmed by Wikipedia -the ICC is one of only three coach training accreditation bodies that are internationally recognized. As the founding Board Member of the International Coaching Council, BCI helps set the global standards for professional coaching. 


    Make an investment in yourself 

    .The Science and Art of Masterful Coaching
-Become a qualified, top-level professional people developer by learning, step-by-step, how to design and build a world best-class coaching program.
-Our Graduate School's elite Master Coach Training and Certification Program also provides you:
.best business practices, templates/forms and marketing strategies/materials specifically tailored to meet your coaching needs 
.step-by-step instruction in how to use the Institute's extensive Behavioral Toolkit (behavioral change techniques and tools that produce measurable and sustainable behavioral change in a short time frame).
      and...it's delivered by the world's leading professional experts in their field


Our range of Course Formats


   More reasons why the Institute's invitational, Master Coach Certification short course is unlike any other:


E-Learning, Campus or Videoconference Learning Format

   We employ Accelerated One-to-One Learning Techniques  -and significantly reduce your training time and costs!

  Acquire industry-proven Behavioral Change Models and Tools.
For over 20 years the Institute has developed and supplied behavioral change models to many of the world's leading companies, learning institutions and government agencies.

  Be taught by an Exceptional, Experienced Faculty.
The Institute's global team of facilitators are all acclaimed educators and behavioral scientists eg; Dr Perry Zeus (the Institute's Founder) has written over 2,000 published pages on coaching and behavioral change. Faculty
  - Training is one thing. However, being certified at the highest international standard will distance you from others and guarantee your success.  
Course Content


Text Book by Dr Perry Zeus (BCI's Founder)  



find us on:



Business Coaching NEWS 
A recent study estimates that 50,000 people in the U.S. work as coaches (work or life) and the $4 billion coaching market is growing at a fast-paced 18% per year" --MarketData Report, 2016

Coaches serve a $1.5 billion dollar executive coaching market every year in the US." -Harvard Medical School. Dept. of Continuing  Education Report, Nov. 2015

The Asian Institute of Management says most large Asian companies now hire coaches." -Inside Business -July 2015



Dr. Suzanne Skiffington (BCI Founding Partner)
"Let him who would move the world first move himself."  


Registered as an Education provider from the State Board of Behavioral Sciences, California.
Founding Board Member of International Coaching Council

________________________ICC Founding Board Member__________________________


   Legal Stuff
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Executive Coaching & Business Coaching Courses
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